Samantha Gay, Marketing and Strategy

About

With a degree in video and photography production, I've been lucky to turn my creativity into a career. I have been working within the production world for nearly 2 decades, transitioning from 1st AD to specializing in brand management, marketing and logistics. I absolutely love my work, but when I'm not working you can find me cooking, playing hockey or spending time outdoors with my dog. I certainly have a passion for the arts and also enjoy watching movies and doing makeup and styling for commercial and lifestyle photography.

Experience

NARS Cosmetics

Jul 2018 – Present

Sales Account Manager

● Responsible for driving over $13 million dollars worth of sales annually across the state and executing strategies and initiatives within each retailer to ensure the achievement of sales plan ● Evaluated retail trends to determine resource movements against sales ● Ensured consistency of NARS brand image and upheld counter and gondola appearance to schematic standards, including marketing and collateral materials were properly displayed in each retailer by the designated deadline ● Member of the national travel team which supported global mega events and worked alongside owner/founder Francois Nars

Wink Studios

Aug 2015 – Present

Winston-Salem, NC

Owner

● Execute day to day operations for a full service creative studio including scheduling employees, new bookings, payroll, inventory and supply management ● Oversee project management, marketing & strategy to retain current clients, increase new client base, year over year revenue and ensure efficient execution of marketing initiatives ● Analyze market trends, consumer behavior, and competition to develop data-driven marketing strategies for both internal and external marketing campaigns ● Work with external teams to assist in executing tailored marketing materials for commercial clients such as Hanes Brand, Champion, Wrangler, Zaxby’s, Serta, Simon Jewelers and more

First Aid Beauty

Aug 2016 – May 2021

Sales Account Coordinator

● Collaborated with regional sales managers to meet sales goals, execute in-store events, and educate store teams on product knowledge and selling techniques ● Especially effective in providing sales marketing strategies to increase revenue and linear retail space within Ulta ● Ensured in-store visuals and merchandising standards were met ● Member of the corporate education team to provide masterclasses for both employees and consumers

MAC Cosmetics

Dec 2015 – Mar 2016

Winston-Salem, NC

Makeup Artists

● Retail sales makeup artists within Belk responsible for $12,000 in monthly sales ● Supported the store manager and assistant manager to ensure the smooth efficient running of the cosmetic counter ● Opened and closed cash register including essential start and end of day cash reconciliation ● Coached/mentored others to achieve sales and customer service targets

Sephora

Sep 2013 – Jan 2015

Wilmington, NC

Operations Manager

● Oversaw order fulfillment, ensuring accuracy and timeliness in processing and pushing shipment of new merchandise; responsible for inventory management and accurate stock counts including loss prevention allowing customers a safe and secure shopping environment ● Oversaw a dedicated operations team of 3-4 employees, providing guidance and support to ensure they excelled in their roles ● Supervised store maintenance, ensuring all corporate guidelines were adhered to and all hygiene and cleanliness requirements were met; lead the setup and execution of sales events and promotions

Education

UNC School of the Arts

Sep 2007 – May 2011

BFA

Samantha Gay

Marketing and Strategy

Skills

Languages