As an accomplished and successful sales professional with more than 20 years of experience driving top-performing sales teams to capture market share and realize substantial revenue increases, I possess a wide range of knowledge and talents that will allow me to contribute toward the success of your company.
In my most recent position with Microvision School of Animation, I am responsible for directing and customer service strategies to drive business development and enhance overall performance whilst keeping all stakeholders up to date with the project deliverables. From developing and teaching English language classes to my students to developing a student service plan (Customer service) I have played an integral part in the formation and delivery of the course to onsite and online students. I managed a lead generation team of 16 members to generate leads of students and parents who want their children to further their studies in 3D Animation & Simulation.
I recently provided my services to work with Microvision to help promote and sell a 1-year Animation course for the Education sector and have successfully been able to promote and get the course up and running with IBA Sukkur, Usman Institute of Technology and the Hunar Foundation. We work with a number of NGO organizations to drive education to the masses.
Most recently I have played an integral role in building connections for a British business group looking to develop international connections so that these businesses can develop business opportunities in Europe, the Middle East and North America.
Experience
Microvision School of Animation
Aug 2018 – Present
Karachi
Business Development and Institutional Partnerships
Microvision has been the leading provider of 2D/3D Animated activities for over 30 years including AR and VR Simulations working in the Metaverse. Most recently Microvision has begun a Skills Development Initiative to train a new generation of Animators in Pakistan. This is being done through the School of Animation and partners such as the Hunar Foundation, UIT, and Ihsaas Foundation. In my role I have:
• Conducted business development with educational institutes.
• Presented our initiative to government and private sector companies.
• Formulated partnerships with Universities, Training Institutions, and NGO’s.
• Conducted social media campaigns on Facebook, LinkedIn, Instagram, and other social media sites.
• Helped in initiating work on Software development for Financial. Military Simulations and Consumer lead projects.
• Helping students learn new abilities and training students in conversational and written English and the skills required to operate in the freelance industry.
Helium Marketing FZE
Sep 2016 – Aug 2018
Karachi
Business Development Manager - Events
Helium Marketing is a 360° consumer engagement provider of services specializing in elevating brands to new levels of success.
• Managed major field marketing and event sales projects.
• Worked on the Nestle Maggi Noodles field marketing campaign which reached out to over 270,000 consumers every month to promote Nestle Maggi Noodle by providing a live tasting for consumers through booths at local stores and supermarkets.
• Managed the Edible oils conference of Pakistan and provided operations and organizational support, while also managing exhibitor profiles and guests from over 40 international companies.
• Presented campaigns, marketing and interactive media to help clients fulfil their brand awareness campaigns, worked with, Nestle Fruita Vitals, Nestle Tea Whitener, and campaigns with Unilever and Deaf Reach.
Marketing & Branding Solutions (MBS)
Nov 2014 – Aug 2016
Dubai
Sales and Marketing Director
Maintained regional sales targets of $20,000 per month for the Dubai based company
• Lead a Sales team of two to achieve sales in the Events and Advertising Industry, clients.
• Providing Digital Activation ideas (AR & VR)
• Spearheaded the successful launch of the “Mid Air” advertising system, in Malls across the UAE.
• Assisted Sales associates in developing business plans and pipeline activity.
Skyhigh Advertising
Mar 2011 – Oct 2014
Dubai
Business Development Manager - Events
Delivered projects with new and existing clients from all over the Middle East.
● Generated leads for the Brand Activation division and played an integral role in developing activities for clients such as Lilly, Merck, Abbot, and Pfizer.
● Created and delivered digital campaigns and corporate events by utilizing innovative technologies such as Augmented Reality.
Reed Exhibitions
Mar 2007 – Feb 2011
Dubai
Regional Account Manager - UAE & UK
Sold space and sponsorship for Arabian Travel Market, travel trade show with 25,000 visitors
● Organized and delivered the show and all of its internal events for five years.
● Brought in sponsorship in excess of $2.2 million annually.
● 5% Annual growth since 2007 - 2011
● Salesman of the year for 2009 – Cruise and Medical Tourism
● Liaised with partners Dubai Tourism, Emirates Airlines and ground handlers to successfully organize the largest Travel Trade show in the Middle East.