A highly professional Sales and Marketing head with a bachelor’s degree in business administration and finance. Over Twenty years’ of B2B and B2C FMCG experience within the GCC covering global markets; grains and food (frozen, dry, chilled, refreshment, oil and other commodities). Proven go-to-market strategy, P&L ownership and achieving sales financial targets. Experience in penetrating new markets, increasing market share and enhance customer satisfaction. Acting as a business owner and overseeing operations activities, production development and planning. Leading developing, motivating and training direct reports to ensure a high quality of deliverable skills and decision-making. Organize and conduct client meetings, presentations and workshops and understand key requirements through consultative sales analysis, convert needs analysis into business proposal.
Experience
ALGHURAIR FOODS LLC
Dec 2009 – Present
Dubai -UAE
Head of sales
• Designing the sales strategy which is focused on:
• Customers and regional diversification. (B2B and B2c and Private label)
• Penetration of new markets (Japan, Philippines, Nigeria, etc.)
• New product development.
• Growing Al-Ghurair Foods oats retail brands to achieve 15% market share within GCC by 2023 • Achieving double digit profit and sales growth YOY 18% for the year 2020.
• Enhancing product mix and sales volume which resulted into increasing line capacity utilization to above 95% which led to investment on line expansion to fulfil the further growth
• Contribute more than 75% from GCC Market demand for all the Brands leaders in cereal category
• In-charge on annual sales turnover of AED130Millions, covering Middle East, Asia pacific and Africa.
• Analyzing the P&L on a monthly basis while working closely with finance and operations to identify root causes and map corrective action plans.
• Driving through sales initiatives the Introduction of two new production lines expansion at the Oats Factory which will generate additional 20% sales revenue in 2022.
• Managing the portfolio of platinum customers through joint business development engagement plans resulting into new revenue streams. such as Kellogg’s, Nestle and Quaker.
• Continuously working on new product developments for Al-Ghurair and platinum clients; 9 new successful SKUs launches in past 4 years.
• Fully responsible of budget allocation of sales performance and channel development management. Also control overhead cost reduction.
• Supervising the operation and production planning activities to ensure 100% on-time in-quality in-full service.
• Actively engaging with internal parties to ensure cost reduction initiatives in place, such as production, procurement, customer service and logistics.
