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Sarah Shaik

HR & Project Manager I SEO Writer I Virtual Assistant

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Intro
Durban, South Africa
Joined May 27, 2025

Skills

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English
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Fluent
About
Dedicated, proactive and detail-driven professional with 8 years of experience in digital marketing, virtual assistance, executive support, and HR coordination. Skilled in managing complex workflows, SEO content marketing, supporting executive operations, and handling affiliate and client communications across remote teams. Adept in using AI tools, ClickUp, Asana, HubSpot, GSuite, Slack, Discord, KanBan and more to drive efficiency and accountability in fast-paced environments.
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Experience
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GrowMatic
Jan 2023 – Jan 2024
New York, USA
Lead Copywriter & Virtual Assistant
At GrowMatic, I led the SEO content team, overseeing editorial workflows across multiple niches. I assigned, edited, and refined long-form content to align with SEO strategy and client brand voice. I managed publishing schedules in ClickUp, collaborated with strategy and tech SEO teams, and updated internal documentation to ensure quality and consistency across deliverables. My role required balancing deadlines with creativity while optimising every article for clarity, search performance, and user intent.
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Credit Glory
Jan 2022 – Jan 2023
Nevada, USA
Human Resources Manager
I was promoted quickly from QA to HR Manager due to my problem-solving skills and proactive approach. I led end-to-end onboarding and offboarding processes, handled payroll, contracts, and system access, and managed a small team of virtual assistants. I maintained internal HR documents, policies, and training materials, tracked team performance, and conducted monthly reporting meetings. My focus was always on building smoother workflows and providing internal support that helped the company retain productivity and structure in a fully remote environment.
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Product Equities
Jan 2018 – Jan 2020
New York, USA
Lead Copywriter & Virtual Assistant
As a hybrid virtual assistant and lead copywriter, I produced SEO-driven content, landing pages, and product descriptions to support conversion goals. I managed two executive inboxes, scheduled cross-timezone meetings, and kept our CRM pipelines organized. I was the central point of contact for clients and vendors via Slack and Zoom, helping ensure that tasks were aligned and delivered on time. My dual role combined editorial skill with hands-on admin support.
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Travel Tractions
May 2017 – Jan 2018
South Africa
Senior SEO Marketing Manager
At Travel Tractions, I led SEO strategies for multiple client campaigns. I conducted keyword research, built backlinks, and monitored trends to optimise content performance. I also mentored junior SEO staff, collaborated with clients on analytics reports, and ensured each project met its goals. Using tools like Ahrefs, Google Analytics, and WordPress, I ensured that everything from planning to publishing followed best practices and delivered measurable results.
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