Seda SAHIN KOSOVALI

Experience

PHILIPS / NMQ Digital assignment

Apr 2019 – Dec 2020

AMSTERDAM

DIGITAL CONTENT MANAGER

Creation, optimization, redesign, and localization(roll-out) of the digital contents: https://www.philips.com.au/c-m pe/sonicare-for-kids Coordination with brand and tech guidelines: Brand, Design, Privacy & legal, Web performance, SEO, Analytics (internal & external) Used user experience best practices for website and mobile optimization which increased conversation rate. Execution of the new touchpoints: CRM related banner + pop-up creation according to brand email strategies. Had the highest number (176 new opt-ins in 7 days) of new opt-ins are from the pop-up. Established processes and project scope together with stakeholders to prioritize high-impact requests over planning. Communicating with stakeholders to keep the project aligned with their goals and giving guidance to improve page performance. Optimized Philips websites for mobile performance and optimal search engine rankings. Comparison page is created and achieved ranking #1 for ''Sonicare VS Gleem' 'in Google search engine: https://www.usa.philips.com/c-e/pe/sonicare-vs-gleem.html Managed the creation process of 4 CRM submission forms in the Eloqua tool. Rectified technical issues on the live pages. Merged .com site to e-commerce web site and perform product update constantly

PHILIPS / NMQ Digital assignment

Aug 2016 – Apr 2019

EINDHOVEN - ISTANBUL

Adobe Certified Digital Project Manager

Accomplished 18 new pages launch for B2B under an extremely tight deadline which was the biggest project in the Health system in 2018. Google Search Appliance is updated with ‘’SEGONA’’ on the internal search of Philips over 1000 pages and 92 countries due to receive more accurate search results. SEO optimized category names are deployed on Philips header navigation, process run book is improved from 10 steps to 25. Recategorization Project: Moved ~800.000 pages across 35 languages, ~80 locales Provided training and FAQ sessions to 30 business partners every week. Resolved 200+ problems of Business via chat support. Tested new users and provide accounts, managed those accounts based on their knowledge. This pilot project became successful, saved money, and changed the way of working on Philips.

NMQ DIGITAL / Assignment for Philips Consumer Lifestyle account

Jul 2015 – Aug 2016

ISTANBUL

Team Lead of Digital Content Management Team

Managed, lead and coordinated a digital content team of up to 20 people to perform page execution. This included collaboration both with internal and external teams such as management, experts and IT Analyzed the clients’ briefings, planning and resource allocation. Trained 14 new team members based on predicted project needs. Supported master page creators to ensure mobile-optimized and localization-friendly pages at the same time. Over ten thousand pages have been published successfully. Accelerated page creation process by initiating page templates idea which reduced spent time by %40.

NMQ DIGITAL / Assignment for Philips Consumer Lifestyle account

Aug 2014 – Jul 2015

ISTANBUL

Web Content Editor

New page creations and localizations with AEM (Adobe experience manager) content management system according to the clients’ briefings and global brand guidelines Page updates, quality assurance activities, video uploads, meta-data updates, banner updates, image updates with Photoshop Direct contact with clients globally for feedback sessions

Education

Galatasaray University

Sep 2009 – May 2013

Bachelor, Science and Letters | Philosophy

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Seda SAHIN KOSOVALI