Serena Pacifico

Strategic Marketing Leader | Event Marketing & Brand Experience | Driving Growth Through Integrated Campaigns

Message

Intro

Copenhagen, Denmark

Fractional CMO / Head of projects at Activate Conscious Thinking

activateconsciousthinking.com

Joined August 18, 2025

Skills

Languages

Italian

Native or Bilingual

Spanish

Intermediate

English

Fluent

About

I help sustainability and tech companies grow their brand and pipeline through event-led marketing strategies. With over 15 years of experience across APAC, Europe, and North America, I’ve built event programs that deliver measurable results — from boosting lead quality to shortening conversion times. I use events as a strategic growth lever. I built an in-house event series that generated 45% qualified leads without any paid advertising, and I designed pre- and post-event campaigns that accelerated conversion by 3 months. When strategised well, events aren’t just a cost, they’re among the most powerful revenue drivers in a company’s marketing mix. My work spans in-house event series (in-person and online), PR, external industry presence, sponsorship monetisation, and integrated pre- and post-event marketing campaigns. I combine creative concepts with operational precision and a deep understanding of how events fit into the broader go-to-market strategy. Key strengths: . Event-led growth strategies for B2B brands . Community building & thought leadership events . Sponsorship & partnership . Integrated campaigns from concept to conversion . Brand positioning in competitive markets Open to both in-house leadership roles and consulting partnerships where events are a key growth driver.

Experience

Activate Conscious Thinking

Mar 2019 – Present

Remote

Fractional CMO / Head of projects

Responsible for marketing and communications strategies as well as general branding and image, I create annual marketing plans, GTM strategies, calendar campaigns, events, set marketing budgets, and analyse the market and competition for technology, renewable energy, financial clients and MNCs.

SWOOP Analytics

Jul 2022 – Aug 2025

Remote

Event & Brand Marketing

Responsible for planning, directing and coordinating lead-generating marketing activities in EMEA, North America and APAC, I designed and delivered event-led marketing strategies that turn brand presence into measurable growth. From in-house event series to strategic industry forums, I integrated sponsorships, partnerships, and comprehensive pre- to post-event campaigns — ensuring events didn't just happen, but generated pipeline, revenue, and lasting brand equity.