Serita Braxton, Copywriter, Editor, and Proofreader

About

Storytelling architect specializing in creative writing, SEO copywriting, editing, and social media. Previous experience includes social media writing for an international digital agency as well as a marketing content writer for a tech startup. Well versed in ad copy, blog writing, email marketing, and proofreading.

Experience

AirHelp

Jan 2019 – Jan 2020

Berlin, Germany

Content Marketing Copywriter

Content creator of travel and travelers rights related topics optimized using SEO techniques. Responsible for community building by designing and curating a monthly newsletter, blog content, and building blog networks. Developed marketing based email templates, paid search copy, as well as affiliate and referral program content. Wrote, edited and optimized engaging content for various social networks, including Facebook and Instagram based on target audience’s behaviors. Managed the publishing of content in several languages. Daily tasks supported by the use of Google Analytics, Wordpress, Trello, Asana, G Suite, UserTesting, SEO tools, and more.

Bumble

Oct 2018 – Sep 2019

Berlin, Germany

Community Manager and Brand Ambassador

Developed social events from event proposals to procuring activities, food, refreshments, and entertainment. Marketed each event through social media and online networks to ensure attendance. Secured space for social events through research, site visits, and negotiation of terms. Managed the budget of each event and processed payments for vendors. Played an important role in brand marketing and app downloads.

Neuland and Herzer

Mar 2018 – Sep 2018

Berlin, Germany

Editorial and Social Media Writer

Created original copy for social media channels including Facebook, Twitter, LinkedIn, YouTube, and Instagram. Produced editorial and website content as well as editorial planning. Image research for editorial and social media content. Interview and video transcription. Proofreading and editing.

51Talk

Dec 2016 – Sep 2018

Remote

English as a Second Language Tutor

Conducted one on one and group sessions covering the English language including grammar, fluency, pronunciation, and vocabulary expansion. Edited learning material based on student's English level and experience. Administered testing materials and completed assessment reports.

STYLEBOP.com

Sep 2017 – Jan 2018

Berlin, Germany

Social Media Writer

Crafted social media copy, developed editorial content, and made recommendations for growth initiatives. Built all tracked links, and scheduled the publishing of content for social media including Twitter, Instagram, Facebook, Pinterest, and Google +. Monitored performance statistics and analyzed results based on measures including number of clicks, click-through rate, and engagement  along with competitor reporting.

Education

University of Maryland, College Park

Aug 2005 – May 2007

Bachelor of Arts, Criminology

Anne Arundel Community College

Jan 2003 – May 2005

Associates Degree, General Studies