When it comes to social media, content is the king. But no stellar content will serve you unless you deliver it to your audience. Brands are at a grand disadvantage by the social media algorithms, especially Facebook, which prefers to show the content that is created by the community. Organic reach on Facebook is still dropping and in 2020 it was down to 5,2 %. (Hootsuite) That is the simple reason why you need to use Facebook Ads. The paid advertisement helps to deliver the content to the audience you choose and even helps to find your audience. Campaigns generate direct revenue for your brand. Every content you create deserves to be delivered and well-considered. It needs a campaign strategy.
Years of experience working for digital agencies and managing multiple client social media profiles helped me to get a great amount of knowledge for creating a campaign strategy and running campaigns.
What exactly can I help you with?
- create the content for social media campaigns
- suggest social media channels
- choose the right formats for each channel
- copywriting to generate engagement and sales
- define the target audience
- run social media campaigns, optimize for effective performance
- evaluate and bring learnings about the campaigns for future use
Would you like to know more about Facebook campaigns? Get in touch! :)
