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Terezie Pokorna

Social Media - Digital Marketing - Campaign strategy

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Intro
Prague, Czech Republic
Joined April 7, 2021

Skills

Languages

English
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Fluent
Spanish
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Fluent
French
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Basic
Czech
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Native or Bilingual
About
I am a Digital marketer, Communication strategist, Social ads expert, Data analyst, Creative bee, and a doer. I thrive to transform the way brands interact with audiences through social media content. With years of experience at agency jobs, I have been working with small to medium companies and also global clients, I have gained a thoughtful perspective of colorful ideas and a digital data-savvy mind. My mission is to help brands to engage in online conversations, build long-term strategies for their online presence and communication and bring them desired attention and customers. I also manage social media campaigns from the first asset to the last data report. I come up with ideas on how to communicate better and how to have an effective digital campaign for optimum results. Until now I have more than 6 years of experience in online marketing. I have worked with small to medium companies and also global brands. And social media are my passion as most of my free time I spend online to don't miss any new trends in the digital industry. I am entrepreneurial at heart and an empathetic team player recognized for my impassioned approach and creative insights. Feel free to contact me for cooperation and consulting opportunities. â–º QUALITIES flexible I proactive I self-motivated I emphatic I adaptable I able to work autonomously I international experience I team player I creative bee â–º SKILLS Social media I Management I Campaigns I Strategy I Community Management I Copywriting Digital Marketing I Campaigns I Reporting I Strategies I Budgets Bloggers' Relations I Influencer pitch I Influencer Campaign timing & strategy Event marketing I Event production I Budget management I Sponsorship acquirement I Event promotion (>1000 attendants)
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Experience
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TASTE
Nov 2018 – Apr 2021
Prague
Senior Social Media Manager
As a Senior Social Media Specialist I make the perfect social media communication mix for the brands. I work with small to medium companies and I do their social media strategy planning, implementation, and monitoring while meeting the KPIs we set together. The brands I work with are SAPELI, Perfect Storage, Grand Optical, Horizon group, and more.
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Mustard
Feb 2017 – Oct 2018
Prague
Social Media Manager
The main role of Social Media Manager at Mustard was creating and executing social media strategies, budget planning, media buying, content ideation, and campaign timing. I was running and optimizing social media campaigns and create campaign activations. I also provided guidance to social media and marketing team members on social media implementation best practices and strategies. I worked closely with analytics tools, where I collected data and analysis to create comprehensive reports and improve future marketing strategies and campaigns for the clients. Thanks to working with data I got detailed insights into each social media profile and strong basics for strategy creation. Online and social media platforms I worked with: Facebook, Instagram, YouTube, LinkedIn, Twitter, Xing, Google Analytics. In Mustard, we work with global clients as Å KODA AUTO a.s., Pilsner Urquell, Doosan, Bobcat, and more.
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Freelancer
Jul 2014 – Dec 2017
remote
Social Media Manager
Social Media Management of profiles to individual clients - fashion, lifestyle, non-profits. Able to manage with Facebook Ads and campaigns, Google Adword campaigns, SEO, keywords. Creating and managing overall strategy of online communication, content implementation with a focus on engagement and meeting business targets, providing creative, community management & customer service. Bloggers' relations'/influencer marketing Providing connection of brands and influencers, planning influencer campaigns, event invitations, monitor blogger's outputs, campaign measurement, mostly to fashion and lifestyle brands.