TRANSCREATION is a form of translation used for ADVERTISING purposes.
It enables the ADAPTATION of a text/message to the TARGET AUDIENCE’s particular CULTURAL CONTEXT.
Thus, transcreation enables an efficient brand localization.
- Transcreation and text adaptation to linguistic regionalisms (localization)
- Style tailoring and register adaptation
English and German to Italian and French
French: Switzerland and standard France
Italian : Switzerland and standard Italy
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