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Sheila Refran

Virtual Executive Assistant | Project Coordinator

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Intro
Makati City, Philippines
Studied Secondary Education - Guidance and Counseling at De La Salle University
Studied Psychology at De La Salle University
Joined April 15, 2025

Skills

Languages

English
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Fluent
Tagalog
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Native or Bilingual
About
A dynamic and results-driven professional with a strong background in administration, project management, customer service, and social media management. With nearly two decades of experience, I am adept at handling executive support functions, professional correspondence, team coordination, and operational efficiency. My ability to design and implement streamlined processed, facilitate training, and enhance customer experiences makes me a valuable asset to any organization seeking structured, strategic, and people-centered leadership.
Experience
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JiTC Logistics Services
Mar 2019 – Mar 2025
Philippines
Administrative and Finance Officer
I developed and implemented a structured end-to-end payout process for our partner-couriers, ensuring accuracy, transparency and efficiency at every step - from submission of dispatch details to final disbursements and dispute resolution. I conducted virtual orientation sessions as part of our onboarding process and provided comprehensive training and mentorship to both staff and partner-couriers to ensure compliance with company policies and operational efficiency. I also created and managed the company's Facebook page, producing recruitment-focused content and responding to inquiries to support our growing team. In addition, I handled official company correspondence to maintain clear and timely communication with clients and stakeholders. Over time, I have trained my staff well in these processes, allowing me to step back from daily operations and take on more of a consultant role, providing guidance and support as needed without requiring constant hands-on involvement. This is a spouse-owned company.
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Gizmo Trading (DBA The Gizmo Shop)
Aug 2010 – Mar 2025
Philippines
Social Media Manager
As social media manager I designed the brand's logo and standardized its typography to establish a strong and cohesive visual identity across platforms. Following this, I developed a content strategy and created engaging product-focused posts that helped grow the brand's Facebook following to 25,000. I also managed the brand's social media accounts to maintain consistent audience engagement and ensure effective reach within its target market. The proprietor of this business is my spouse.
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Gutenberg Reloaded
Sep 2014 – Aug 2020
Project Manager with Customer Service and Quality Control Focus
I served as the main point of contact for clients and ensured a seamless customer experience. As project manager I monitored project progress, ensured team members met project goals and timeline, and proactively identified and resolved potential concerns. I also conducted qualtiy control of ebooks and audiobooks before order fulfillment.
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Upwork
Oct 2012 – Sep 2016
Virtual Assistant
Catered to multiple clients. Tasks included web-based research, virtual administrative support, data entry, proofreading and project management.
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LoveLearnings Media Inc.
Jan 2014 – Aug 2015
Client Coach | Coaching Manager
As a relationship coach I provided virtual coaching sessions to clients based on the company's program. I helped address relationship issues, rekindle connections, and develop strategies for long-term relationship success. As the coaching manager I tracked the coaching team's progress and performance, and fostered collaboration.
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Elizabeth Seton School
May 2004 – Mar 2012
Philippines
Guidance Counselor
Education
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De La Salle University
May 2000 – Apr 2004
Bachelors, Secondary Education - Guidance and Counseling
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De La Salle University
May 2000 – Apr 2004
Bachelors, Psychology