Sheila Refran, Virtual Executive Assistant | Project Coordinator

About

A dynamic and results-driven professional with a strong background in administration, project management, customer service, and social media management. With nearly two decades of experience, I am adept at handling executive support functions, professional correspondence, team coordination, and operational efficiency. My ability to design and implement streamlined processed, facilitate training, and enhance customer experiences makes me a valuable asset to any organization seeking structured, strategic, and people-centered leadership.

Experience

JiTC Logistics Services

Mar 2019 – Mar 2025

Philippines

Administrative and Finance Officer

I developed and implemented a structured end-to-end payout process for our partner-couriers, ensuring accuracy, transparency and efficiency at every step - from submission of dispatch details to final disbursements and dispute resolution. I conducted virtual orientation sessions as part of our onboarding process and provided comprehensive training and mentorship to both staff and partner-couriers to ensure compliance with company policies and operational efficiency. I also created and managed the company's Facebook page, producing recruitment-focused content and responding to inquiries to support our growing team. In addition, I handled official company correspondence to maintain clear and timely communication with clients and stakeholders. Over time, I have trained my staff well in these processes, allowing me to step back from daily operations and take on more of a consultant role, providing guidance and support as needed without requiring constant hands-on involvement. This is a spouse-owned company.

Gizmo Trading (DBA The Gizmo Shop)

Aug 2010 – Mar 2025

Philippines

Social Media Manager

As social media manager I designed the brand's logo and standardized its typography to establish a strong and cohesive visual identity across platforms. Following this, I developed a content strategy and created engaging product-focused posts that helped grow the brand's Facebook following to 25,000. I also managed the brand's social media accounts to maintain consistent audience engagement and ensure effective reach within its target market. The proprietor of this business is my spouse.

Gutenberg Reloaded

Sep 2014 – Aug 2020

Project Manager with Customer Service and Quality Control Focus

I served as the main point of contact for clients and ensured a seamless customer experience. As project manager I monitored project progress, ensured team members met project goals and timeline, and proactively identified and resolved potential concerns. I also conducted qualtiy control of ebooks and audiobooks before order fulfillment.

Upwork

Oct 2012 – Sep 2016

Virtual Assistant

Catered to multiple clients. Tasks included web-based research, virtual administrative support, data entry, proofreading and project management.

LoveLearnings Media Inc.

Jan 2014 – Aug 2015

Client Coach | Coaching Manager

As a relationship coach I provided virtual coaching sessions to clients based on the company's program. I helped address relationship issues, rekindle connections, and develop strategies for long-term relationship success. As the coaching manager I tracked the coaching team's progress and performance, and fostered collaboration.

Elizabeth Seton School

May 2004 – Mar 2012

Philippines

Guidance Counselor

Education

De La Salle University

May 2000 – Apr 2004

Bachelors, Secondary Education - Guidance and Counseling

De La Salle University

May 2000 – Apr 2004

Bachelors, Psychology

Sheila Refran

Virtual Executive Assistant | Project Coordinator

Skills

Languages