Shiela Almadrigo, Digital Project Manager | Executive Administrative Assistant | Methodology Innovator | Brand Strategy Consultant

About

Results-driven and assertive Digital Project Manager with a strong administrative background looking for a position in an exciting fast pace challenging environment, bringing expertise in collaborating with project team members and cross-functional teams; utilizing proficiency in facilitating project-team-related meetings to execute assigned work. Proven track record of successful end-to-end project management of website development, strategy, and creative accounts and projects. Summary of Qualifications: • 6+ years of digital project management experience; 12+ years of administrative & customer service experience; 5+ years experience in managing teams • Served American, Canadian, European, & Australian markets & clients as part of my role within various digital marketing agencies and dynamic industries • Proven ability to handle complex large-scope projects, resource allocation, and tight schedules • Proficient people skills and ability to manage and interact with cross-functional teams, colleagues, and clients • Generalist with operations, business administration, team management, process and methodology innovation, hiring, onboarding, & training experience • Exceptional organizational skills with creative problem-solving skills • Direct client engagement & management experience. • Excellent communication skills • Great attention to detail along with the ability to follow given instructions • Ability to work efficiently as part of a team as well as individually with minimal supervision • Solid time management skills with proven ability to function well under pressure • Have critical thinking skills and a can-do attitude. • Experienced in building and improving Company Methodology ( SYSTEMology by David Jenyns) and process innovation • Good background in SEO, Strategy (CMO), Brand Strategy, & Creative Services Core Knowledge and Functional Skills: • Proficient in Microsoft Office Suites (Excel, Word, PowerPoint, One Note), WordPress, and Shopify • Knowledgeable in Google Workspace, Google Analytics, GMB • Good knowledge of Axure for Proto-typing Web Designs, UX/UI Design • Provides training in ClickUp, Asana, Basecamp, Workstack, Teamwork, Podio, ProofHub, Monday & Trello • Good background in Photoshop and other online design tools like Canva • Working knowledge of Mailchimp, Klaviyo Sendwise, Hootesuite, ActiveCampaign, Zendesk, & Wufoo

Experience

Hawke Media Marketing

Nov 2021 – Jun 2022

Santa Monica, California (Remote)

Head of the Project Management Office (PMO)

Created and improved project management processes, procedures, and standards according to the services and program's needs and to meet the company's standards Managed the PMO division within Hawke and a team of 20+ project managers and onboarding coordinators Worked with other department leaders to implement the organization's blueprints accurately Reported directly to program manager and executive management. Established overall direction and strategic initiatives of the PMO's major functions Covered the recruitment, hiring, onboarding, and training aspects of the project managers Worked closely with Service Directors to establish general and service-specific standard operating procedures (SOPs) Documented all PMO administrative and project management-related SOPs, methodologies and workflows Achievement(s) and Ad Hoc Contribution(s) Recruited, hired, onboarded, and trained 16+ project managers for various services in the span of 3 months (March-May 2022). Planned and strategized the implementation of Grief Care Packages and pitched ideas to help mitigate proximity bias as a member of Hawke's Culture Committee.

Hawke Media Marketing

Aug 2021 – Nov 2021

Santa Monica, California (Remote)

Account Manager for Web (Creative) and Senior Project Manager for Strategy

Handled weekly client meetings and service updates and reports for Strategy, Brand Strategy, and Web Development accounts Managed website development and design projects while adhering to UX/UI guidelines and mobile-user friendliness Maintained and project managed 16+ website development accounts and 13+ Strategy accounts simultaneously Supported Strategy, Brand Strategy, and Web teams while constantly liaising with cross-functional services Served as the main client point-of-contact and managed client relationships Managed large-scope projects, resource allocation, schedules, and budgets Onboarded and trained new hires (project managers and members of the creative team) Achievement(s) and Ad Hoc Contribution(s) Established and implemented the overall project management SOPs, framework, and workflow for the Web Design and Development division Created the project manager's and non-direct (3rd party/freelancers) hire onboarding procedure and improved the employee onboarding experience

Hawke Media Marketing

Dec 2020 – Aug 2021

Santa Monica, California (Remote)

Project Manager for Strategy

Engaged with clients and colleagues as needed through assigned tools to communicate ongoing schedules and workflows Managed a portfolio of up to 20+ clients in various different verticals and industries Own all aspects of the project management platform (ClickUp) for a team of up to 5 strategists Tracked engagement schedules and deliverables while constantly assessing risk and removing roadblocks for the strategy team Monitored and provided quality assurance on each engagement to ensure cross-agency tasks are delivered on time and to the highest quality Managed and maintained all engagement resource allocation for multiple projects across the business Created, managed, and maintained client engagement deliverables to support the delivery of the Strategy service Ensured all projects are delivered on time and within budget and scope while maintaining client happiness Achievement(s) and Ad Hoc Contribution(s) Established and created project management and administrative SOPs and workflows. Created the Onboarding Presentation for incoming project managers The first offshore employee recognized as a Hawke Star

WhiteLight Metaphysical Center

Oct 2020 – Mar 2021

Alberta, Canada

Project Manager & Web Developer

Built & designed the WhiteLight Metaphysical Center website Helped Rev. Carrie-Ann Baron with establishing business and operational processes Provided consultation services around branding and strategy

Content First

Aug 2018 – Jul 2020

Brisbane, Australia

Digital Project Manager

Managed complex projects and deliverables from start to finish Handled a portfolio of 30+ projects with varying digital marketing services (majority of which are website development services, SEO, PPC, Social Media, etc) Conducted day-to-day project coordination, planning, and implementation across multiple teams Set up client and team onboarding Managed client communications, contracts, project updates, and expectations Created company documentation for procedures and/or improved company methodology Handled content publication on different social media platforms, and website and landing pages content updates Developed standardized marketing campaigns for the childcare niche (i.e. the ultimate Facebook marketing plan) Helped set up Google My Business, Facebook Manager and Google Adwords dashboards and reports

Tenacious Living Network

Nov 2016 – Feb 2019

Alberta, Canada

Network & Administrative Manager

Managed podcasts series from conception to on-air publication and syndication Handled communication between clients, team, and management on strategy/project development, timelines, and results Defined requirements, tasks, and resources associated with SEO, social media & marketing strategy Collaborated on client strategy and goal definition for success Produced and edited promotional & educational videos Submitted monthly client reports on show and audience statistics Ad Hoc Contribution(s) Pro Bono: Video production and editing for Friend to Mankind & SeatoSea with Ally Johnson: Cycling To End Poverty and Ally Johnson's Message To The Public | Help End Poverty By Supporting & Helping SeatoSea campaigns

Salesmix

Mar 2018 – Sep 2018

New South Wales, Australia

Project Manager

Conducted day-to-day project coordination, planning, and implementation across multiple teams Created job descriptions and facilitated job interviews, training, and team onboarding Acted as team manager and first point of contact Performed duties as a Search Engine Optimization Specialist Quality checked project deliverables MS Office & Google Suite Expert

Web Biz Networks LLC

Oct 2013 – Dec 2016

Saint Louis Park, Minnesota

Project Manager

Maintained over 30 local American businesses' websites, SEO strategy, and social media presence Main client contact person, provided sales and customer service support Assigned and coordinated tasks to digital marketers and teams Prepared detailed SEO strategy, analytics, research, and monthly marketing reports/videos for clients Managed and performed website maintenance, updates, and content publication Project managed end-to-end web design and development projects Provided quality assurance and deliverable testing in accordance with mobile and UX/UI design guidelines.

Tomoson LLC

Apr 2016 – Jul 2016

Saint Louis Park, Minnesota

Matching Team & Social Media Manager

Provided customer service to both businesses and influencers/clients Client’s main contact person for sales and service inquiries Matched businesses to the most influential online marketing influencers to maintain a consistent monthly ROI of $20,000 as a minimum benchmark Streamlined company methods, internal applications, customer support processes, emails and training

URGE IO GmbH

Nov 2015 – May 2016

Berlin, Germany

Affiliate Marketing Analyst

Managed online affiliate marketing related to sales Monitored and improved monthly sales from standard €7,000 to €13,000 Managed the company’s external and internal affiliate programs through all phases Evaluated and recruited new affiliates to increase program distribution. Identified the most profitable affiliate marketing networks

Education

AMA University

Jan 2018 – Present

Bachelor of Science in Business Administration, Majoring in Management Information Systems

STI College

Jan 2009 – Jan 2010

Bachelor of Science in Computer Science