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Shivani Parashar

Marketing Soul

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Intro
Gurgaon, India
Marketing & Advertising
Joined November 6, 2022

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About
Resourceful and customer-oriented marketing professional with over 7 years of experience, consistently delivering high-quality and results- focused marketing action plans while leveraging Social Media, SEO, Content and emerging market trends to expand business strategies. Dedicated team player with expertise in marketing and project management. Meticulous leader seeking to leverage background into lead generation and customer relationship management role.
Experience
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Sosuda Tech
Jul 2020 – Jun 2022
Remote
Digital Marketing Manager
 Develop editorial calendar, delegate tasks and ensure deadlines are met.  Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.  Designs, builds, and maintains organic and paid campaigns strategies.  Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).  Identifies trends and insights, and optimizes spend and performance based on the insights.  Plans, executes, measures experiments and conversion tests via paid channels.  Brainstorms new and creative growth strategies through digital marketing.  Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.  Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.  Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.