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Shlomi Cohen

Product manager

Pardes Hanna Karkur , Israel
Studied Google analytics at Online
Studied UX at John Bryce
Studied Technology Marketing at Sapir College
Joined October 9, 2022



Native or Bilingual
Passionate about building digital products, from concept thinking through UX and agile development to launching and optimization. Highly UX oriented and Date driven.
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Oct 2019 – Aug 2022
Tel Aviv
Product manager
- Created and prioritize detailed product specs, flows, and use cases and translated them into Jira boards. - Performing qualitative and quantitative user research to identify user pain points, assess feature success, and validate new ideas, concepts, and hypotheses. - CRO- Manage to increase purchase CR up to 30% and subscribers CR by 150%. - AB Testing- performing over 200 AB tests sitewide on a wide range of pages and elements. - Implementation of an AI search engine (Algolia). - Planning and executing a tagging and categories strategy- Increase store categories from 300 to 5K- working closely with SEO, ART, and R&D team. - UX- screens and flows wireframing, monitoring user behavior with click events, Google Analytics, heatmaps, videos, and usability testing. - Google tag manager management- third party scripts implementation, enhance e-commerce Google analytics implementation and more…
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Apr 2017 – Jul 2019
Tel Aviv
CEO/ Product manager/ Cofounder
- Hands-on managed throughout the product lifecycle. - Led dev team to execute over agile methodologies- managing sprints, and version deployment. - Created requirement docs (PRDs), specs and mockups. - UX -User journey and use cases analysis, persona analysis, data analysis, prototype on Axure, usability testing, user onboarding, in-depth interviews, surveys, micro-copy. - Adding "Pseudo" buttons to check user clicks, A method that helped us decide which features to develop. - Business development- creating a business plan, VC presentation, one pager, and a pitch deck
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Anova Technologies
Mar 2016 – Mar 2018
Tel Aviv
UX & Project Manager
- Web project manager - open source projects management (wordpress, joomla, magento), project specs writing, customer management, budget control, timetable, and milestones planning. - UX - User journey and use cases analysis, business goals analysis, market analysis, prototype on Balsamiq/Invision, data Analysis, micro-copy.
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Jul 2013 – Jun 2016
Ramat Gan
Project manager
- Projects management director (5 workers management). - Web project manager - projects characterization, customer management, budget control, planning timetable, and milestones.
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Oct 2019 – Dec 2019
Course, Google analytics
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John Bryce
Oct 2016 – Dec 2016
Course , UX
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Sapir College
Oct 2007 – Oct 2010
BA, Technology Marketing