User's Cover Picture
User's avatar

Shoaib Mehmood

Digital Marketing Strategist/Analyst

Message
Intro
Lahore, Pakistan
Digital Marketing Specialist at ChatPandas
Studied Information Technology at University of the Punjab
Joined December 10, 2020

Skills

Languages

English
-
Advanced
Urdu
-
Fluent
About
As a Digital Marketing Specialist & Consultant with over 6 years’ of working experience across multiple digital marketing disciplines, I specialize in SMM, PPC, SEO, and Content Marketing, Lead Nurturing, Automation Marketing or Email Marketing. I have worked with global corporate clients, national charities and non-governmental organizations. With both agency and client-side experience working on complex marketing campaigns from conception through to delivery and analysis, I can help clients every step of the way. I want to work with you, understand your business and help you meet your aims and objectives. Let’s talk about how I can help
Experience
User avatar
ChatPandas
May 2022 – Present
Lahore, Pakistan
Digital Marketing Specialist
- Developed and executed B2B marketing strategies for a BPO Services, including the development of go-to-market plans to reach new customers in existing and emerging markets. - Plan and execute the ABM campaign, MQL and SQL Strategies and Demand Generation. - Working closely with the B2B Director of Growth and Marketing to deliver world-class customer centric marketing solutions to drive incremental revenue and growth in a B2B space. - Understand B2B strategic plans, goals and aims, as well as the key customer audiences and segments (industry, job function) and tailor marketing activity accordingly. - Work with the internal teams/SDR (Sales Development Representative) to build the prospect lists and Identify our buyer persona to better target identified audiences and to qualify senior level suspects from marketing campaigns. - Implement marketing campaign tactics and manage the end-to-end process from copy writing, working with the design team, building contact lists, deploying campaigns and tracking success. - Manage and execute a variety of marketing campaigns to support the business area and overall brand objectives, to include; email, print, editorial, press, web content, presentations, orientation, exhibition stands etc. - Plan, manage, and implement Paid Search & Paid Social campaigns. Familiarity with major channels, including Facebook, Instagram, LinkedIn, Twitter, Google, and Bing. - Ongoing optimizations to meet campaign objectives, including budget management, monitoring on-site conversion actions, bid management, negative keyword strategies, ads Creative & landing page revisions. - Work directly with Director of Strategy to execute campaigns and plan paid search/social growth. - Identify, research, evaluate media market trends, media supply availability, new markets and competitive activity.
User avatar
ZigZag.pk
Jul 2020 – Jan 2023
Lahore, Pakistan
PPC Expert / Google Ads (Part Time)
Digital Marketing Specialist & Consultant Responsibilities: - Managing Paid Digital Marketing Strategies & Campaigns - Design the PPC Search Ads, Display Ads, & Video Ads - Keyword research and analysis for setup the Campaigns - Monitor and Optimize the campaign on different level like keyword bids, account daily and monthly budget caps, impressions, clicks quality score, conversions, conversion rate, conversion value and other important metrics. - Comprehensive reports for the completed and on going campaigns to evaluate results.
User avatar
Digital Media Line
Feb 2022 – Apr 2022
Lahore, Pakistan
Senior Digital Marketing Manager
Senior Digital Marketing Manager Responsibilities: - Plan and execute all digital marketing campaigns including SMM, SEM & Emails. - Plan, execute and measure experiments and conversion tests. - Design, build and maintain the social media presence - Implement the Funnel Tracking with Google Analytics, GTM and UTM - Identify trends, insights and optimize spend and performance based on the insights. - Collaborate with internal teams to create landing pages and optimize user experience - Measure the report performance of all digital marketing campaigns and assess against goals ROI and KPIs - Design the Buyer Persona and Mapping the Buyer’s Journey to the Sales Funnel - Automation Marketing on HubSpot - Develop integrated lead management programs, building automation for lead nurturing, and ensuring lead follow-up - Develop highly customized and strategic lead nurturing plans for all high revenue leads; implement and monitor through Sales CRM - Monitor and analyze lead behavior to understand how our inbound marketing activity turns leads into customers, their buyers journey and continually refine the process to convert customers.
User avatar
Intellisoft Solutions
Jan 2021 – Jan 2022
Lahore, Pakistan
Digital Marketing Manager
Team Lead / Digital Marketing Manager Responsibilities: - Build inbound marketing plan - SEO/SMM/SEM - Implement the overall digital marketing strategy - Implement the Funnel Tracking for measure the conversions - Measure ROI and KPIs - Track and Manage the Strategies - Manage the digital marketing budget - Handled all company's social media accounts - Organize and lead digital marketing team - Research competition, investigate benchmarks and provide suggestions for improvement - Brainstorm new and creative growth strategies Plan, execute and measure experiments and conversion tests.
User avatar
Lansdowne Auctions UK
Dec 2019 – Sep 2020
Lahore, Pakistan
Digital Marketing Specialist
Team Lead / Digital Marketing responsibilities - Build plan and implement the overall digital marketing strategy - Manage and oversees different digital marketing channels - Prepare and manage digital marketing budget - Design the PPC Search, Display or YouTube Ads - Handled all the company social media accounts - Implement the Tracking Funnel for measure the desired results - Measure ROI and KPIs - Research competition, investigate benchmarks and provide suggestions for improvement
User avatar
WBM International
Dec 2018 – Dec 2019
Lahore, Pakistan
Digital Marketing Specialist
As a Digital Marketing Speicalist & Team Lead of SEO/SMM - Website SEO Audit/ Content Audit - Website Traffic Analysis - SEO/Content Team Management - Developing SEO/Content Strategy - Competitor Analysis and Strategy Development for Better KPI's - Website Outlay and Content Perspective Analysis - Coordination with Development/SEO and Content Teams - Developed and Implemented social media brand strategies - Plan and execute all campaigns including Search Ads, YouTube Ads, Display Ads - Influencer Marketing - Email Marketing - Track and analyze website traffic flow and provide regular internal reports.
User avatar
Futive TechNet
Oct 2017 – Nov 2018
Lahore, Pakistan
Digital Marketing Executive
Digital Marketing Executive Responsibilities: - Audit the Website and Content - Make the SEO Strategies and Plan - Make the Content Marketing Plan - Working on ON-Page and OFF-Page Strategies - Structure Mapping - PPC Campaigns - Handled the all Social Media Accounts - Track and analyze website traffic flow and provide regular internal reports.
Education
User avatar
University of the Punjab
Jan 2013 – Jan 2017
BSIT(Hons), Information Technology
© 2025 RemoteHub, Inc.
GeneralHome PageFind WorkVolunteeringBuy ServicesBrowse PortfoliosTest Ideas
Job CategoriesMedical & HealthcareWeb, Mobile & ITMarketing & SalesBusiness & ConsultingDesign & CreativeEngineeringCustomer SupportWriting & TranslationLegal & Finance
Help & SupportHelp CenterCommunityBlogTerms and ConditionsPrivacy Policy