Dynamic marketing and analytics professional with 5+ years of experience driving measurable growth through data analysis, A/B testing, and strategic initiatives. Demonstrated success in boosting user acquisition by 25%, enhancing retention by 18%, and increasing donor engagement by 15%. Skilled in leveraging business intelligence tools to optimize performance and ROI. Adept at collaborating with cross-functional teams and leading high-impact projects to deliver results.
Experience
General mills
Mar 2025 – Present
Mumbai
Media Measurement Analyst
-Created and optimized 2 essential Excel dashboards using Power Query to automate reporting of Search KPI media data, enhancing visibility and decision-making efficiency.
-Assisted in improving data architecture and automation strategies, enabling the team to streamline reporting workflows and reduce manual effort.
-Transformed complex syndicated data into actionable insights, enhancing decision-making processes and optimizing product assortment and shelving strategies.
