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Sian Roelofsz

Social media marketing and Copywriting guru

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Intro
South Africa
Freelance Social Media Manager and Copywriter at OnScreen Marketing Agency
Marketing & Advertising
Joined July 31, 2022

Skills

Languages

English
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Native or Bilingual
About
Hello, I’m Sian I’m an extremely dynamic, driven, hard-working and goal-orientated individual. I am a single mom, businesswoman, avid traveller and love the finer things in life. I’m a great communicator, am always enthusiastic and work well on a team. I’m always eager to learn and grow and do so quickly and efficiently. I believe I would be an excellent addition to your team as I’m passionate about digital and social media marketing, as well as copywriting (well, all writing in general). I’m looking to join a company for the long run – one with a positive culture, that’s human-centric and makes daily work a pleasure. I have clearly defined financial and career goals and will continue to work my way up to this by producing excellent work and continuing to learn. I hope to work with passionate, like-minded individuals and grow strong, lasting brands that are differentiated from all the rest out there.
Experience
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OnScreen Marketing Agency
Jan 2017 – Present
Freelance Social Media Manager and Copywriter
I have worked as a freelance social media manager for the past 6 years, alongside my other work commitments, for a wide variety of clients. My experience in this industry has equipped me to help clients grow, expand and see a ROI in the digital realm. My skills and expertise cover everything from brand strategy and client liaison to copywriting, content creation, influencer marketing, paid ad management, presentations and sales. I particularly enjoy the social media management and writing aspects involved in the above.
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Caxton
Sep 2017 – Mar 2019
Journalist and Stylist
I was both the journalist and stylist for several print publications in South Africa including Get It Joburg North, Best of Joburg and Leisure Options. My work included fashion shoots and styling; food reviews and styling; entertainment reviews; décor shoots and styling; beauty reviews; book reviews; personality pieces and travel pieces. My writing experience has enabled me to produce quality, reader-worthy content that encapsulates the tone and voice of a brand and accurately conveys products and experiences to readers. PR work and experience was a major part of my role here as I interacted with various brands and relevant representatives daily. My writing was published both online and in print on a weekly basis
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Ripple and Route
Jan 2017 – Sep 2017
Account Executive
I oversaw the brand strategy, client liaison, content creation (predominantly copywriting) and planning for several of the agency’s clients. I also oversaw the paid social media adverts’ implementation and reporting. Foundational SEO implementation was also part of my role and is something I would like to further expand my knowledge in. Furthermore, I was responsible for social media influencer outreach and relevant campaign management.
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