An innovative Marketing Professional with a background in digital arts marketing and cultural development, skilled in content creation, strategic storytelling, media relations and event management, and data analysis.
Experience
Love and Race Productions
Jan 2023 – Present
Johannesburg, South Africa
Marketing and Communications Manager
Develop and execute marketing strategies for productions such as 4 Cups at PACE, Joburg Theatre, and Market Theatre.
Create unique brand identities and compelling press releases, enhancing production visibility.
Use data analytics to refine marketing strategies and boost engagement.
Foster relationships with media outlets, journalists, and influencers to secure press coverage.
Coordinate with artistic and production teams to align marketing messages with show visions.
Manage social media campaigns and produce content for various marketing materials.
Organise and execute promotional events to increase brand visibility.
Swyftlab, Sustainable Fashion
Jan 2021 – Dec 2022
Johannesburg, South Africa
Marketing and Events Associate
Produced engaging content for social media and blogs, catering to both UK and South African audiences.
Conducted market research to understand fashion trends and Gen Z preferences.
Managed social media platforms, enhancing brand awareness and engagement.
Assisted in website management and SEO optimisation to drive organic traffic.
Planned and executed marketing efforts for events in Johannesburg and supported virtual events.
Optimi Group
Jan 2020 – Dec 2020
Centurion, South Africa
Sales and Marketing Learnership
Conducted market research to identify customer needs and potential leads.
Developed and implemented marketing materials for online and expo promotions.
Supported lead generation activities and assisted the sales team with CRM tasks.
Analyzed sales and marketing data to identify trends and measure campaign success.
Contributed to digital marketing strategy development and implementation.
The South African State Theatre
Jan 2018 – Dec 2018
Pretoria, South Africa
Assistant to the Artistic Director
Supported the director throughout production stages for Freedom the Musical.
Prepared production documents and maintained communication across departments.
Assisted with casting sessions, managed rehearsals, and provided script notes.
Contributed to a collaborative work environment, supporting cast and crew.
The Music Company
Jan 2016 – Dec 2017
Pretoria, South Africa
Junior Theatre Assistant
Managed production processes for Jazz Big Band Festival, Joyful Noise with Lloyd Cele, and Naledi, the musical.
Monitored production budgets and ensured efficient resource allocation.
Coordinated rehearsals and performances, maintaining production schedules.
Assisted with marketing initiatives to promote productions and boost ticket sales.
Oversaw post-production activities, including closing accounts and post-show evaluations.
Education
LinkedIn Learning
Jan 2024 – Jun 2024
Course in Generative AI (Currently Enrolled), Course in Generative AI
Ilearn
Jan 2020 – Dec 2020
Course in Business Administration, Business Administration