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Smit Joshi

Senior Growth Marketer

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Intro
Edinburgh, United Kingdom
Studied Computer Science at Gujarat University
Marketing & Advertising
Joined September 8, 2022

Skills

About
Enthusiastic Individual with a total of 11+ Years of experience in marketing(8+) with a Tech Background (Growth Marketing). I am an Expert in designing, executing, and reviewing customer journey funnels like AAARRR(Pirate) and AIDA. I have worked with many industries and companies with major expertise in Generating Awareness and Increasing Inbound Leads for B2B. I have accomplished 2 million dollars in Revenue from Scratch(Zero Revenue) for one of the companies I worked for. I have adapted to a data-driven approach with continuous improvement in day-to-day processes. I have also handled a team of 12 members with individual contributions.
Experience
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Green Apex Technolabs
Mar 2014 – Aug 2022
Bengaluru, India
Co Founder & Marketing Head
• Handled End to End Customer Funnels with different stages: Awareness, Acquisition, Activation, Revenue, Retention, and Referral. • Email Marketing: Email List Growth (45% Each Year Organic & 75% InOrganic), Email Automation, Email Content Strategy, List Segmentation, Email by Funnel Stages • Focused upon Vanity Metrics Like Website Traffic, Growth in Social Media followers, Digital Media Coverage, Guest Blogging, Event Registrations, Influencer Collaborations, Reputation, Share of Voice, Email Open Rates • Emphasized upon must Growth Metrics Like Leads, Qualified Leads, Customers, Customer Repeat Purchase, CRO, Avg Transaction Value, Volume of Transactions, Upsell/ Cross Sell Opportunities, Customer Lifetime Value, Spend vs Revenue, Revenue vs Profit • Deep Expertise in Digital Channels: LinkedIn, Google, FB Ads, Programmatic Media Buying, Native Ads (Stuck to two to three channels)) and Google Ads • Deep understanding of Business: Brand, Competition, Landscape, Customer. • I have worked on Analytics tools like Google Analytics, HotJar, and Social Media Dashboards. Measurement framework with Balanced Scorecard, Activity-based Costing, Competitor Benchmarking, and Shareholder Values. • Obsession with Test & Tech: Deep understanding of Landing Page, Website Technologies, Conversion Codes, Visitor Behaviour, Growth-Focused KPI • Worked upon SEO with Keyword Ranking, Website Traffic, No. of Quality Backlinks, Social Bookmarking, Guest Blogging
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Atos
Feb 2012 – Mar 2014
Mumbai, India
Tech Consultant
• Handled Day to Day Development Support with American Express as a Customer • Manage Company cloud infrastructure with State Street Bank, UK as a Customer • Developed Security module for State Street Bank using Spring, Hibernate.
Education
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Gujarat University
Jun 2007 – Jul 2011
Bachelor of Engineering, Computer Science
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