Somya Gupta, Creative Graphic Designer | Freelancer

About

Responsive and result-oriented Creative Graphic Designer adept at managing intense demands of the brand needs, meeting timelines, and delivering solutions. Skilled with Adobe Creative Suite (Photoshop, Illustrator, Indesign), Texcelle (NedGraphics), Microsoft Office Suite, and Corel Draw. I tend to bring in creative projects to life with ready-to-use design assets for independent minds around the world. I am a professional with 4 years of experience in the domain of design. I started my career with The Bombay Store (A Home Decor Company) where I skilled myself in Branding and Communication (ATL/ BTL and Social Media Designing). I was responsible for their digital/print creations, sampling, quality verification, budgeting, vendor management, and if required, content writing. Next, I joined Azul Arc for the role of a Graphic Designer where I was in charge of carpet design. I worked with Indian and US clients where I used to enhance their designs, make the concept from scratch to the outcome. Currently, I am looking for an opportunity where I can use my skills, knowledge, experience for the betterment of the company. I would be delighted to bring my creative, motivating, smiling, and positive attitude to your organization. Together, we will embark on a new experience and help each other grow.

Experience

Azul Arc

Jul 2019 – Feb 2021

Mumbai

Graphic Designer

Key Obligations: ~Researching and creating new designs as per the instructions given by the clients and enhancing existing pattern designs. ~Handling carpet design assignments and preparing designs for production. ~Learning new techniques on Texcelle (NedGraphics) Software. ~Designing carpets for the major client Shaw Industries (World's largest carpet manufacturers). ~Day-to-day interaction with the clients, understand their requirements and, ensure to be on the same page.

The Bombay Store

Jul 2017 – Jun 2019

Mumbai

Graphic Designer

Key Obligations: GRAPHIC DESIGN ~Creating interactive designs that engage the target audience and spread awareness about new upcoming brand promotions and campaigns which are culturally appropriate, aesthetically pleasing, and visually stimulating. ~Organising and overseeing the conversion of designs to print, which includes the designing for ATL (Above the line) and stores stationary creatives and other in-store stationary artworks. Eg, Bus Shelters, Banners, Posters, Covers, Brochures, Vouchers, Letterhead, or web-based media. ~Designed the most notable presentation was Company Profile. Updated the information about branding, new products, new stores, etc and presented it aesthetically. ~Keeping the in-store Marcom materials up-to-date upon receiving the requirement from the Store Managers, VM and Admin. SAMPLING, QC & BUDGET ~Coordinating with Vendors for maintaining the best quality standard of the brand which results in the designs made and ordering samples of designs on the products. ~Being particular that the work is carried out in accordance with the organization’s quality standards, being cost effective without compromising the quality and brand essence. BRAND SUPPORT ~Promotion of brand through Social Media by managing various platforms, their creatives, campaign and communicate with potential customers/ clients through those platforms (facebook, twitter, Instagram). This involves making creatives and GIFs of products. ~Content Writing for Social Media posts to grow the network. ~Engaging, inviting, and sharing of content with the customers on different platforms to create brand awareness (Facebook, Twitter, Instagram). ~Maintaining a standard of the creative look of posts throughout (which is relatable to branding). ~Input is given for online outlets like Scootsy and Amazon.

The Desi Studio

Jun 2017 – Jul 2017

Mumbai

Product Design Intern

Designed home decor products using essential elements to show the Indian-ness and to highlight the reflection of India.

Milaaya Embroideries

Sep 2016 – Nov 2016

Mumbai

Design Intern

Key accountability: DESIGN INTERN ~Handling Purchase Order (P.O.). ~Designing and involving in making embellishments and various embroidery work for National and International Clients.

India Circus (A Godrej Venture)

Jun 2016 – Aug 2016

Mumbai

Product Design Intern

Designing for Kids Collection. Worked as a Design Intern, were making designs for Kids' section. Based on their Indian-ness theme, the designs include the forms and subtle colors. By adding Indian elements to each design to matched up with the theme of IndiaCircus.

Education

Manipal University Jaipur

Aug 2013 – May 2017

B.Design (Fashion), Fashion Design

Somya Gupta

Creative Graphic Designer | Freelancer

Skills

Languages