Sonia Arroyo Izquierdo

Digital Marketing & SEO

Message

Intro

Cambridge, United Kingdom

Marketing Coordinator and SEO Specialist at AlphaCRC

Cosmetics

sonia-arroyo.com

Joined May 9, 2023

Skills

Languages

English

Native or Bilingual

Spanish

Native or Bilingual

About

I have 11 years of experience in marketing. I help companies create effective communication with their audiences, both B2C and B2B. Extensive experience in SEO and digital marketing including social media. Owner of a leading website with over 50k organic monthly traffic. Specialist in beauty and finance but worked for a variety of industries.

Experience

AlphaCRC

Sep 2020 – Present

Cambridge, United Kingdom

Marketing Coordinator and SEO Specialist

Coordination of corporate marketing projects: brochures, internal magazine, marketing campaigns and social networks. Content production for the company's main social network on LinkedIn and Twitter. Implementation of the corporate marketing strategy. Management of SEO projects for clients.

EDPA

May 2020 – Sep 2020

Peterborough, United Kingdom

SEO Manager

On-page and technical SEO optimization for e-commerce and the company's blog. Email marketing campaigns for the e-commerce site. Multidisciplinary team leadership: developers, graphic designer and editor.

Monmia

May 2019 – May 2020

Peterborough, United Kingdom

Head of Communication and Public Relations

Drafting of the general public relations strategy and the content plan with special attention to SEO. Email marketing campaigns adapted to a service-based business. Collaboration with the design team for advertising and social networks.

Global Exchange Group (Travel Money Multinational)

Jan 2017 – May 2019

Salamanca, Spain

Internal Communications Manager

Increased employee loyalty by 9% in the first year by coordinating global staff satisfaction actions. Goal alignment among Global Exchange's 2,500 employees in 25 countries through the staff magazine, internal news, employee feedback program, annual employee survey, and intranet. Liaison with the public relations agency. Creation of the Internal Communication Strategic Plan.

Global Exchange Group (Travel Money Multinational)

Jan 2014 – Dec 2016

Salamanca, Spain

Translation Coordinator

Management of translation projects with the internal team or with external agencies, always seeking the highest return on investment. Management of the team of 4 members of internal translators.

Global Exchange Group (Travel Money Multinational)

Jul 2012 – Dec 2013

Salamanca, Spain

Translator

Translation from English and French to Spanish and vice versa for both documents and software. Simultaneous interpretation at annual meetings of global directors.