Sophie von Paschutka-Lipinski

Experienced marketing specialist

Message

Intro

Brussels, Belgium

Marketing manager at Great granola

Studied Marketing at Louvain School of Management

Food & Beverages

Joined April 17, 2023

Skills

Languages

English

Fluent

French

Native or Bilingual

Dutch

Intermediate

About

5y experience as a brand manager in the food and drink industry. Worked at the pan-europeans level to develop marketing materials (ATL & BTL) to 14 markets. Currently 360° marketing manager for a food start-up with a positive impact. Passionate about brand positioning, storytelling, copywriting and content creation.

Experience

Great granola

Jan 2021 – Present

Brussels

Marketing manager

Defined a 360° 12-months marketing plan: from social media campaigns (briefed shooting, created content, optimized reach) to strategical partnerships. Led the brand positioning and LT strategy to grow brand awareness and sales. Implemented a crowdfunding campaign for a new product launch: led the recruitment strategy and designed the entire campaign.

Coca-Cola Company

Sep 2018 – Oct 2020

Brussels

Regional Jr. Brand Manager

Worked on major campaigns projet (ATL, BTL, digital) and delivered material toolkit to 14 European markets. Role in the projects: market insights analysis, campaign strategy, creative agencies briefing (ATL, BTL, digital), strategy implementation and reports to market and top management. Independently led campaign workstream (storyboard, digital platform, festival activation).

GfK

May 2018 – Sep 2018

Brussels

Data Analyst

Analyzed data to deliver insightful analysis in response to clients' business questions and objectives. Strengthened my analytical and strategic skills around a diverse FMCG clients portfolio.

L'Oréal

Sep 2017 – Feb 2018

Brussels

Product assistant (traineeship)

Supported brand successful product launches by independently designing & developing POS material & Social Media content.

Education

Louvain School of Management

Sep 2011 – Jun 2017

MS in Business Engineering, Marketing