Stacey Flowerdew, Social Media Specialist, Content Writer, and Community Manager

California Native Plant Society

Jun 2007 – Feb 2020

Sacramento

Senior Development Coordinator (2017 - 2020); Membership and Development Coordinator (2010 – 2017); Membership and Sales Coordinator (2007–2010)

*Responsible for CNPS social media accounts (Twitter, Facebook, and LinkedIn) as well as producing and editing CNPS monthly e-newsletter and renewal reminder e-blasts (using iContact and Blackbaud NetCommunity) *Implementing marketing communications and member outreach across various media including website and email copywriting, social media, and print *Directing special fundraising social media campaigns such as Big Day of Giving *Leading the biannual donation appeals and bimonthly renewal letter mailings with staff, outside vendors, and mailing house; producing mailing lists for two statewide publications; writing annual renewal letter *Producing quarterly interview articles in a statewide publication *Grant writing and developing clear grant proposals and reports for various CNPS programmatic areas; consistently bringing in over $150,000 in grants per year *Directing the state volunteer membership committee and producing monthly membership reports for 35 regional chapters in order to effectively manage, improve, and monitor membership life cycle and development *Administering donor database; overseeing organizational accuracy of data entry and acknowledgments; producing queries and reports of donor demographics and targets; extracting monthly gift data