An enthusiast of businesses driven through data and strategy with experience working alongside multidisciplinary teams; performing market research, sales, analysis of marketing campaigns/channels and projection of insights through models to drive the team and the business towards its goals.
Contact No: +971 3966879
Email: stephen.william@sociobyte.in
LinkedIn: https://www.linkedin.com/in/stephen-william-b52148176/
Experience
Sociobyte
Oct 2022 – Present
Dubai, United Arab Emirates
Head of Growth
1. Successfully developed and executed content and lead flow strategies for clients in the healthcare automotive, insurance, and luxury services industries in the MENA region, focusing on promoting their unique value propositions to drive product awareness and acquisition.
2. Conducted research, developed strategies and executed campaigns to help position clients’ products in the market.
3. Developed content strategies that resonated with users across the product’s UI, clearly communicating the product’s benefits.
4. Designed and implemented customer cross-selling campaigns across multiple CRM channels for different clients, including email marketing, SMS, and web notifications, resulting in increased engagement and conversion rates across the board.
5. Collaborated with internal stakeholders and external sources to design personalised lead flow experiences for clients, incorporating engaging copy and captivating audio-visual content to enhance user experience.
6. Effectively managed stakeholder relationships, identified launch activities, and ensured timely delivery of marketing deliverables for multiple clients simultaneously.
7. Conducted in-depth campaign analyses for different clients, providing valuable insights on business, channel, content, and journey learnings, and utilising A/B testing to optimise performances for each client.
Reach Psychiatry
Sep 2022 – Dec 2022
Account Manager
1. Conducted market research and developed a GTM strategy and product roadmap for the organisation’s tele-psychiatry platform.
2. Collaborated with cross-functional teams including developers, product managers, and designers to build and iterate over the telehealth application.
3. Analysed competitor marketing strategies and built a visual dashboard to derive the best campaign strategy.
4. Helped the internal stakeholders identify the brand’s identity to best position them in the health and wellness industry.
5. Planned and executed three successful Ad campaigns to drive traffic to the organisation’s landing page and social platforms through targeted ad copies and achieved an average of 1.8x ROI across all campaigns.
6. Worked with the internal stakeholders and design/development team to create a scheduling/data management application.
7. Communicated key recommendations to internal stakeholders and assisted in the development and testing of the application, increasing the health centre’s user retention by 52%.
8. Developed and executed comprehensive communication plans across all channels, incorporating a creative direction to drive higher engagement and product growth.
Agilisium Consulting
Jul 2021 – Oct 2022
Marketing Executive
1. Worked with internal stakeholders to determine brand positioning and identified the marketing goals of the business.
2. Conducted extensive market research, analysed competitor data and presented it to business stakeholders to bracket trends and validate the finest marketing approach.
3. Studied results drawn from the executed Ad campaigns, analytics from social media channels & the website demonstrating key inferences through visual dashboards to the internal stakeholders.
4. Identified challenges and optimised the campaign’s performance against set KPIs, as well as tracked project progress across the internal creative team and vendors.
5. Tested and Realigned the marketing strategy in each successive campaign across three sprints through collaboration with the marketing team.
6. Worked with the Internal Communications team to analyse internal employee engagement through set parameters and set goals to implement an internal communications platform, and increase employee engagement.
7. Devised strategies based on the data analysed from the internal platform, set KPIs to track progress, and worked with the internal communications team to successfully improve employee engagement on the platform by 61%.
8. Worked with the business stakeholders to determine the positioning of the organisation’s new staffing vertical: Co-Creator.
9. Performed extensive market research, astute analysis of competitor data to help the business stakeholders formulate a business case and a go-to-market strategy for the new vertical.
10. Helped resolve challenges faced in the first campaign for Co-Creator by analysing metrics from the paid media ads and redefined the marketing approach for the successive campaigns.
Education
Hindustan Institute of Technology and Science
May 2017 – May 2021
B.Tech Mechatronics Engineering, Robotics, Automation and Artificial Intelligence
Our Own High School, Dubai, UAE
May 2003 – May 2017
High School , Physics, Chemistry, Biology and Mathematics