I've been working for over 16 years, and in that, advertising for 12. My work experience in varied fields brings to the table key managerial skills with adaptability and strategy at its core. In advertising, finding the middle ground between creativity and business, and generating refreshing ideas each day at work or otherwise, is what I strive to achieve. Managing a team and nurturing and leading them to think of fresh, effective, smart and research driven ideas to make any brand successful, is my strength.