Sudip Majumder, Organic Marketing Expert | Email Developer | Google Analytics Certified | Marketing Automation Expert

About

I am writing to express my interest in the digital marketing specialist position at your company. I have over five years of experience in digital marketing, growth marketing, SEO, SEM, PPC ads, content marketing, and flowchart design for various business perspectives like B2B and B2C. I have extensive experience working with a variety of industries, from e-commerce to B2B, and I have a proven track record of helping businesses increase their online visibility, engagement, and sales.

Experience

Jivaso Technologies

Nov 2022 – Present

1222 Rose Way Unit 45 Milton, Ontario, Canada L9E 1P2

Digital Marketing Analytics

• Manage the processes for capture, storage, usage and tracking of online activity from multiple websites • Full responsibility for analytics needs across customer analytics platforms • Ensure data integrity & documentation of tracking standards • Troubleshoot and debug analytics implementation • Work across both marketing and development to support both teams with analytics tracking • Engage with projects to ensure the analytics solutions meets business requirements • Deliver clear and actionable recommendations to improve and optimize the customer experience • Generate reports and providing insights and recommendations based on data • Provide guidance to develop tagging framework and provide QA support • Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements • Manage the implementation and tracking of digital marketing initiatives both current and future.

BEFORE OTHERS

Aug 2022 – Jan 2023

Delhi, India

Digital Marketing Specialist

● Research advertising trends ● Research competitors’ pricing and products ● Decide on the appropriate placement of ads ● Determine what content will reach customers ● Develop projects to create content ● Publish digital marketing content online ● Implement email marketing campaigns ● Measure digital traffic ● Monitor social media and Google Analytics ● Optimize paid advertising campaigns using SEO and other tools ● Report on the growth and analytics of campaigns to stakeholders ● Scale campaigns to maximize ROI ● Monitor project status and budget ● Conduct market research to inform campaigns. ● Brainstorm and implement experiments and conversion tests. ● Maneuver digital marketing campaigns through all areas of the project life cycle. ● Clearly understand and implement digital marketing campaigns which fit client needs. ● Provide analytical reporting of campaigns to stakeholders

Shiristi Group

Jan 2018 – Nov 2022

kolkata

Marketing Automation Expert

experience as a Marketo power user Salesforce experience, admin experience preferred Excellent written and verbal communication skills, work collaboratively with different stakeholders within Marketing (Demand Gen, Events, Field Marketing) Prior experience in a B2B or SaaS environment Working knowledge of HTML5, xHTML, XML and CSS Detail-oriented, self-motivated, and highly organized Communicative, transparent, and a team player Quick learner with a problem-solving mindset Planning and execution of social media strategies. Work closely with designers and content writers to ensure that the designs are properly built and implemented. To assist the creative team in developing innovative digital marketing ideas. Created an email marketing strategy that increased repeat buying from 15% to 35%

Education

The George Telegraph Training Institute

Jan 2016 – Aug 2016

Digital Media and Marketing, Online marketing, Search engine marketing, SEO Work, both Off-Page and On-Page, SEO , Marketing Analysis and Recommendations for Development, Testing, Social Media Marketing,

Rabindra Bharati University, Kolkata

Jan 2011 – Jul 2013

Master of Fine Arts - MFA, Applied Arts , Advertising, marketing, photography

Rabindra Bharati University, Kolkata

Jan 2006 – Jul 2010

Bachelor of Fine Arts - BFA, Applied arts, design, marketing , advertising , photography. New media.

Jadavpur University, Kolkata

Jan 2007 – Aug 2008

Digital Communication and Media/Multimedia, Multimedia and animation, communication, Multimedia, Web Page development by HTML, CSS, and JAVASCRIPT. Email Marketing

Sudip Majumder

Organic Marketing Expert | Email Developer | Google Analytics Certified | Marketing Automation Expert

Skills

Languages