As a Content Marketing Manager with a focus on content creation and SEO optimization, my work centers on creating impactful and measurable strategies that boost brand visibility and audience engagement. I have a particular interest in storytelling and turning complex ideas into accessible, engaging narratives, whether through blog posts, website copy, or strategic white papers.
My background also includes working with cross-functional teams, where I've helped refine content processes and optimize the quality of deliverables across the board. Through collaboration with cross-functional teams, I ensure our messaging aligns with business goals and resonates with the target audience. Additionally, I have significant experience in SEO best practices and content optimization that helps drive organic growth and improve search rankings.
What sets me apart is my attention to detail and my passion for data-driven strategies. From conducting keyword research to maintaining content calendars, I continuously refine my approach to maximize results. I thrive on delivering high-quality content that not only informs but also drives conversion and business growth.
Experience
AppTweak
Sep 2021 – Present
Content Marketing Manager
- Led content initiatives boosting traffic by 35% and significantly increasing lead
generation.
- Wrote and edited long-form content with the goal of increasing
visibility and inbound leads.
- Collaborated on high-impact guides and reports, achieving 500 organic
downloads within a month.
- Managed and optimized a high-performing monthly newsletter, consistently
achieving over 35% open rates.
- Developed and managed a blogging strategy that grew blog traffic by 40%.
- Wrote engaging and persuasive copy for different channels, increasing audience
engagement by 25% and conversion rates by 20%.
- Edited and polished content thoroughly, improving clarity and boosting user
retention.
- Translated complex ideas into easy-to-understand content.
