Sunday Salami, Digital Marketing Specialist

About

Sunday Jerome Salami is a graduate of Social Sciences (BA Hons), a transnational education program delivered by Glasgow Caledonian University and the African Leadership College in Mauritius. He is passionate about research within the social sciences, but more specifically, research on education equity and the economic growth of marginalized people. He strongly believes that access to quality education for people is crucial to improving upward social mobility and consequently, impacting communities and improving people's standards of living. He is also a skilled Content Writer and a Social Media Manager with over three years of work experience in the field.

Experience

Isachamp

Jul 2020 – Apr 2021

Content Strategist and Social Media Manager

- Led efforts to develop a fully integrated marketing communications plan and team, growing the marketing team from one to three members. - Curating and creating marketing content for the organization’s social media pages which increased brand awareness and boosted audience engagement by over 60%. - Reached out to 58 donors to contribute to our mission of providing scholarships to African youths to help solve the issue of lack of access to education by economically marginalized students. This resulted in a 41% turnover. - Read, evaluated, and graded scholarship applications of 83 young Africans from across the African continent requesting scholarships for their undergraduate studies. 16 of them have been selected for funding and we are currently raising funds for these 16 scholars. - Started a fundraiser and have currently raised over $4000 to enable potential young African scholars to have access to higher education.

GoldCard Resources Ltdd

Apr 2020 – Nov 2020

Content Strategist and Social Media Manager

- Managed three different social media pages of three different subsidiaries of the Group - Successfully ran an online campaign to reward Ghanaian doctors who have been on the frontlines of fighting the COVID-19 pandemic. - Regularly created content for the Group’s social media pages to increase brand awareness and boost engagement which led to a 25% increase in followership and engagements. - Co-led efforts to successfully create the website of one of the subsidiaries within the Group by engaging external website design contractors.

African Leadership College

Sep 2018 – Dec 2019

Pamplemousses, Mauritius

Marketing Intern

- Created a content calendar for effective scheduling of blog posts and wrote compelling blog posts on the blog section of the Institution’s website. - Occasionally conducted interviews with students to tell their unique stories to the world via the institution’s blog. - Periodically engaged prospective students and parents to answer their questions about the institution.

Education

Glasgow Caledonian University (ALC Campus)

Jan 2016 – Jun 2019

BA (Hons), Social Sciences

Sunday Salami

Digital Marketing Specialist

Skills

Languages