Surbhi Gupta, B2B Marketing Professional

About

Full Stack marketeer with 6+ years of experience.

Experience

Grafana Labs

Nov 2022 – Present

India

Regional Marketing Manager

New Metrics

Jun 2022 – Aug 2022

Oman

Marketing Lead

Team Management - Set up the marketing function including content, social and design in the organisation GTM plan - Created go to market strategy for New Metrics and its partners Content Marketing - Created content and social media strategy, Also created case studies and blogs for their website Email marketing - Devised drip campaigns on Hubspot for demand generation Event marketing - Conceived event strategy for partner event in KSA + created event calendar for 2023

Bayt

Jun 2021 – May 2022

Dubai

Product Marketing Manager

Social Media Marketing - Doubled social media impressions of Bayt’s LinkedIn – crossed 2 lacs per month Webinar Strategy - Oversee local and regional webinar from conception to full execution, and post-event success and ROI – garnered 500+ registrations organically Email Marketing - Done retargeted campaigns for lead generation and retention, automated year in review emails using HTML with product team Introduced auto renewal - Led company’s first auto renewal packages Co wrote case studies - Created Expo Dubai 2020 case study for marketing and sales Loyalty program - Successfully started a loyalty program for existing customers Product Led Growth - Establish a regular cadence for customer communications of product features and releases with the product team

Survey2Connect

Dec 2019 – May 2021

India

Marketing Manager

Marketing Communications Strategy - Devised end to end global marketing strategy for S2C, implemented CRM, created sales deck and trained sales Digital Marketing + Omni channel Automation - $1.5M additional revenue addition via email automation, LinkedIn Sales Navigator, Linkedin ads,Website, Growbots etc Content Marketing - 30+Authored blogs and 12+ whitepapers created International Event Handling - Handled CX events across the Middle east region

Zycus

Mar 2019 – Nov 2019

India

Senior Marketing Executive

Innovative Digital Marketing - Started high target and carousal ads, introduced country specific marketing to achieve a 60% increase in the lead number International Events - End to end operations of international events across Singapore, Malaysia Marketing Automation - Handled marketing automation for USA and APAC Content Management - Hand scripted creative content for Online marketing campaigns. Started association with HBR, Started influencer marketing in the SEA region

Multiple Companies

Mar 2017 – Mar 2019

Remote

Freelance - Content and Social

6 Month Social Media Strategy - Created comprehensive strategy for University Living and wrote content including more than 100 blogs to boost SEO ranking Bajaj Live Project - Created 10 videos for Bajaj’s Linkedin Profile; shot the videos at their Akrudi campus, Pune Virtual Projects - Storytap, Truso, Quackreview, Paysense, Weekendr, Wooplr, TripRethink etc

Creative Travel

Mar 2016 – Aug 2016

India

Social Media Executive

Social Media +Content - Set up and handled Facebook, Twitter and blogs for 3 travel agencies Video Creation - Conceptualised, shot and edited videos with tour guides

United Foods Private Limited

Jun 2015 – Dec 2015

India

Corporate Communications Executive

Exhibitions - Africa’s Big 7, World Food Istanbul in Turkey CSR - Organized health camp for a village in Rohini and blood donation camp at office

Education

Symbiosis Institute of Media and Communication

Mar 2017 – Mar 2019

MBA, Brand Communication

IP College for Women, Delhi University

Mar 2012 – Mar 2015

Bachelors of Mass Media and Mass communication, Mass Communication

Surbhi Gupta

B2B Marketing Professional

Skills

Languages