User's Cover Picture
User's avatar

Swati Priyadarshini

Head Of Digital

Message
Intro
India
Head Of Digital at Royal Enfield Bangalore
Marketing & Advertising
Joined August 17, 2022

Skills

Languages

English
-
Fluent
Hindi
-
Native or Bilingual
About
For the past 6 Years, I have been working as an independent contractor for brands such as Royal Enfield Bangalore, Twist Throttle & Realm Fitness where I provided impartial advice and creative support to all the online platforms. Starting my career as a content writer in the year 2016(Pepper Media) and then being promoted as the Online Head(within 12 months)to going out handling brands on my own, it has been a long long journey. Being part of Pepper Media was really life changing, through this opportunity I got a chance to work with India’s most subscribed news channels i.e India TV Group, News 18 Group, Sony Liv & India TV. A year later, I was promoted as the Content Head where I handled a team of 20. I have had the privilege to cater some of the well established brands and known figures such as Royal Enfield, Twist Throttle, RFFC, Book My Scans, Asif Beig (a Kannada actor), Rajashree Fabrics, Mannat Ghuman Label, Javivo(UK), Minute Scrolls and Kaviraj Cookware. I didn’t just help them in their journey creating a social media platform but also become a brand they always desired to be. Helped them achieve revenue target via paid media online as well as offline campaigns. After working extensively in the Indian Digital Media environment, I would love to explore the overseas markets now and contribute with my experience here. I truly appreciate the time you spent reading my “expérience professionnelle”. I’d be more than happy to discuss more.
Experience
User avatar
Royal Enfield Bangalore
Apr 2020 – Present
Whitefield, Bangalore
Head Of Digital
Developing the annual digital marketing plan for Royal Enfield Bangalore while keeping in view the target customer segments [existing and prospects]. marketing budget and overall business plan Curating social media strategies and campaigns while keeping in view the demographics, preferences, purchasing behaviour, styles etc. of the target customer segments and leverage analytics Developing social media strategy for various platforms, content buckets, emerging platforms and manage KPIs across various social media platforms Develop and manage digital marketing campaigns in line with the business strategy Creating the briefs for various marketing initiatives/ campaigns and work with different teams Internally and external (agencies) to develop impactful content