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Janelle Caitlin Sy

A head full of ideas and concepts. Part-time entrepreneur, digital marketing strategist, model, and creator.

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Intro
Makati, Philippines
Studied Psychology at De La Salle University Manila
Studied Business Administration at De La Salle University - Manila
Studied at Immaculate Conception Academy
Marketing & Advertising
Joined May 13, 2021

Skills

Languages

English
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Native or Bilingual
Tagalog
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Native or Bilingual
About
I've spent years in e-commerce, online travel, and digital advertising. Experienced in digital marketing strategy and specializing in influencer content creation, I offer freelance social media management and content strategy to brands. On the side, I also do freelance modeling. Currently, I'm managing one homegrown food business and a health and wellness business. Strengths include Adaptability, Empathy, Activator, Strategic, and Input based on Gallup's Strength Finder. Hobby includes cooking, vlogging, video editing, photography, reading, and traveling.
Experience
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AnyMind Philippines
Feb 2020 – Feb 2021
Taguig City
Senior Executive, Account Strategist
- Collaborated with clients, and sales and account managers, to develop and communicate brand's message to the market - Developed full end-to-end digital marketing strategies to create an effective campaign that answers the brand's needs such as awareness, consideration, and /or conversion - Created proposals with the help of the creatives team to make the presentation presentable and visually pleasing - Identified market needs and wants, researched on industry trends, and from there, crafted a big idea down to communication idea, campaign handle, channel strategy, content strategy, and execution ideas for both digital paid media, online and offline events, and influencer marketing content while making sure it is still aligned with the brand client's goals, branding, and messaging - Developed creative concepts that will showcase the brand's message to the market through the use of digital content, influencers, and creators - Ideated PR kits to be sent as seeding kits to celebrities, personalities, influencers, and creators - Crafted content calendars for brands to use - Created unique story executions for influencers to match the execution with the influencers' and creators' personality with the brands' messaging - Worked with an Influencer Marketing Manager and Creatives Director for ideations, activations, and executions - Helped with setting up webinar invites and presentations - Crafted end of year and end of campaign reports that include the presentation of data, dissecting of data, providing analysis and insights, and suggesting recommendations for next steps Some brands I've made and won proposals for: BDO Close Up Eskinol Garnier GCash Globe L'Oreal LBC Pond's
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AnyMind Philippines
Oct 2019 – Jan 2020
Taguig City
Senior Executive, Advertiser Engagement
- Conducted prospecting of new potential clients and brands - Increased client database for the company through market research - Generated leads through cold emails, network, and referrals - Effectively presented AnyMind's credentials and wide range of services to potential clients through meetings - Successfully identified client pain points and corresponding AnyMind solutions - Crafted proposals through market and industry research, and create solutions based on the company's tech capacity and industry digital marketing knowledge without a team - Handled merchants regarding any concerns and requests in terms of proposals - Effectively pitched AnyMind's proposals to brands - Negotiated service fees for merchants - Assisted merchants in onboarding including completion of government requirements, documents, contracts, and forms
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AdSpark Philippines
Jan 2019 – Sep 2019
Taguig City
TitleDigital Account Manager
- Worked directly under Sales and Accounts Group Head to deal with brands, present proposals for campaigns with different objectives: awareness, consideration, conversion - Upsold AdSpark's products and services to existing clients - Identified client pain points and recommend a solution - Liaisoned between different teams, such as the strategy team, creatives team, ad operations team, and tech team, and the clients - Coordinated with team members of involved departments for execution of approved campaigns - Assisted in turnover of the project to the operations team - Monitored performance of running campaigns with operation - Created end of campaign reports for clients and presented these to them along with the team's recommendation
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AdSpark Philippines
Apr 2018 – Dec 2018
Taguig City
Digital Solutions Manager
- Conducted prospecting of new potential clients and brands - Increased client database for the company through market research - Generated leads through cold emails, network, and referrals - Effectively presented AdSpark's credentials and wide range of services to potential clients through meetings - Successfully identified client pain points and corresponding AdSpark solutions - Handled merchants regarding any concerns and requests in terms of proposals - Effectively pitched AdSpark's proposals to brands and acquired new accounts worth 4M in a quarter - Negotiated service fees for merchants - Assisted merchants in onboarding including completion of government requirements, documents, contracts, and forms
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Explora Philippines
Oct 2017 – Mar 2018
Pasig City
Merchant Success Associate
- Conducted prospecting of potential merchants - Increased client database for the company through market research - Generated leads who are likely to sign up and partner with the company through cold calls and emails, walk-in - Effectively presented credentials and proposals to potential merchants through calls, emails, and meetings - Negotiated service fees for merchants - Assisted merchants in completing requirements including forms and property photos - Handled merchant accounts regarding any booking concerns and property listing requests - Managed social media calendar for a week - Assisted users/guests in booking accommodations, assisted merchants with payout process - Maintained warm relationships with existing merchants
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Lazada Philippines
Apr 2016 – Sep 2017
Taguig City
Vendor Manager Analyst
- Worked under the Category Director to deal with merchants in the Home & Living Category, presented campaigns, marketing packages, and other Lazada merchant offers - Managed key accounts in the Home & Living category and achieved at least 95% of the NMV (Net Monetary Value) monthly targets - Conceptualized campaigns, negotiated best deals, and monitored price competitiveness, stock levels, and product visibility - Achieved at least 85% monthly assortment targets through close monitoring of current and upcoming product assortment and assisting merchants in uploading new products - Assisted in product shooting for clients - Freelance model for brand campaigns
Education
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De La Salle University Manila
Jun 2010 – Dec 2015
Bachelor of Arts , Psychology
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De La Salle University - Manila
Jun 2010 – Dec 2015
Bachelor of Science, Business Administration
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Immaculate Conception Academy
Jun 2007 – Mar 2010
High School Diploma