Taiwo Afonja, Passionate about performance marketing and business growth

About

A Digital Marketing professional with demonstrated prowess in driving organizations to sustainable growth and efficiency through cutting edge frameworks and approaches to drive revenue, increase customer acquisition and retention. An assiduous individual, capable of analyzing complex problems to deliver value across all levels of the organization.

Experience

Ringier AG (Pulse)

Sep 2019 – Present

Lagos, Nigeria

Head of Paid Media

Pan-African responsibility for managing all paid campaigns (Search Engine Marketing, Display, etc.) across all Africa platforms (RADP Africa clients and internal when necessary) in order to maximize ROI (traffic and conversions). • Facilitating and coordinating responsibility to ensure the other markets and Internal teams teams align with knowledge, processes and best practices. • • Full responsibility for the Paid Marketing team. Oversaw daily operations over 20 Paid Media clients ranging from FMCG to Pharmaceuticals, Technology, Business and Banking e.t.c • Delivered an exceptional level of service to each Client by listening to concerns and answering questions. • Worked directly with the Sales, Account Management, Content and Graphics teams to achieve to close deals and achieve maximum results for already closed deals. • • Performed initial client assessment and analysis to begin research process. Maintained smooth operations of the Paid Media Team through effective and efficient optimization and campaign management Skills. • Grew client base through continued levels of outstanding service, such as providing detailed execution strategies and tailored media plans. •

MediaReach OMD

Feb 2018 – Sep 2019

Lagos, Nigeria

Digital Media Accounts Planner and Strategist

Led development of media planning schedules that aligned with network opportunities and clients objectives for growth, profitability, and competitive market positioning. • Maintained client relationships with the goal of driving cooperative efforts in campaign development and new business. • Evaluated campaigns against market and competitor trends, adjusting to ensure optimal performance. • Developed proposals to meet client objectives, while increasing Engagement and Brand Awareness. • • Managed workflow between internal teams to execute campaigns. Managed 10+ Accounts across different verticals ranging from Banking to Laundry and Home care to Confectioneries. • • Billed more than 100 Million Naira in 11 months. Optimized all live digital advertising campaigns on a daily basis; this includes daily communication with the ad networks and publishers and daily campaign performance comparisons to industry benchmarks. • • Provided reporting for all digital advertising campaigns using key industry metrics ona weekly basis. Monitored the digital advertising campaigns using ad servers and analytic programs, while having a sharp focus on effectiveness from an ROI perspective. • Led creative approval process between the client, creative agencies, rich media vendors and publishers. • Managed several simultaneous campaign launches across spread of platforms efficiently within tight deadlines

Seedstars

May 2017 – Feb 2018

Lagos, Nigeria

Growth Hacker and Digital Marketing Specialist

Managed multi-channel budgets and ensured effective tracking to provide regular reporting and insights on campaign performance for customer acquisition and engagement. • Defined and designed key metrics and KPIs (Key Performance Indicators) for complimentary departments while driving creative ideas on how to grow those KPIs. • • Conducted Alpha and Beta testing for new ideas. Grew the Company's subscriber base by 30% through the implementation of different acquisition strategies and carefully planned campaigns. • Led efforts to drive different retention strategies that has consistently increased the Company's revenue growth by 5% every month. • Conducted data analysis with a view to understanding and applying users' feedback in product designs. • Championed the interaction and cross-pollination of ideas/data/feedback with other departments (Product, Marketing as well as Top Management) to refine processes and make products more user-centric. • • Drove traffic to the Company's website, social media and applications. Worked with the AARRR Sales Metrics Framework (Acquisition – Activation – Retention –Referral - Revenue) to create viral growth. • • Improved the scaling and automation of business growth process.

Education

Ladoke Akintola University of Technology

Oct 2008 – Apr 2014

Bachelor of Technology, Microbiology

Taiwo Afonja

Passionate about performance marketing and business growth

Skills

Languages