Tatyana García Montoya, Marketing specialist, professional in international business with 11 years of experience.

About

A creative and strategic marketing specialist with a talent for developing and delivering effective marketing campaigns. With the ability to research and analyze market trends and consumer behavior, to identify new opportunities. Strong project management skills and knowledge to effectively lead cross- functional teams, to achieve business objectives. Excellent communication skills to communicate effectively with stakeholders. I am empathic, creative, organized, and a passionate person for continuous learning.

Experience

Arigato and good drinks

Aug 2020 – Feb 2023

Colombia

Marketing Manager

I was in charge of: • Develop and coordinate the execution of the marketing plan. • Market and trends investigation. • Consumer and competitor analysis. • Data analysis for decision-making. • Planning content in a team for social media. • Price analysis. • Guarantee timely compliance with the requirements assigned to the work team.

West química

Jan 2019 – Sep 2019

Colombia

Product Analist

I was in charge of: Development of projects and new businesses. Supervised the different stages of the development of new products. Search for trends and product ideas. Analysis of relevant information that allows the construction of offers and pricing strategies. Market investigation. Participation in a corporate image change project. Investigation and analysis of data on potential target markets. Analysis and price stipulation.

Avon

Nov 2014 – Jan 2018

Colombia

Senior Assistant Marketing Intelligence and processes

I was in charge of: *Development of new products through participation in its different processes. (Follow-up of samples, review of new product texts, search for product ideas). *Permanently track compliance with category strategies through product performance analysis, to identify opportunities and make timely decisions. *Follow-up in the different graphic processes (Briefs, graphic reviews, photos) *Analysis of relevant internal and external information, which allows the construction of the pricing strategy for the salable advertising material category. *Prepare reports and presentations for campaign planning meetings. *Perform analysis combining Sales and Marketing KPIs to provide additional information about the sale. *Automation of processes in Excel.

Education

EAFIT

Jan 2015 – Jun 2016

Marketing Specialist, Business Administration

ESUMER

Jan 2005 – Nov 2009

International business professional, Business Administration

Tatyana García Montoya

Marketing specialist, professional in international business with 11 years of experience.

Skills

Languages