Tolulope Taiwo, Data Analyst

About

I am a Data analyst with a strong background in data analysis, statistical modeling, and data visualization. Proficient in SQL, Python (Programming Language), Tableau, and Power BI. Experienced in leveraging data insights to drive strategic decision-making, optimize marketing campaigns, and identify growth opportunities. Committed to delivering impactful results through data-driven solutions.

Experience

Parcelflow

Nov 2022 – Present

Canada

Data Analyst

• Conducted an in-depth data analysis using SQL, Python, and Tableau to identify trends and growth opportunities. • Utilize statistical modeling to forecast market trends and customer behavior. • Collaborate with cross-functional teams to define key performance indicators (KPIs) and track progress towards growth targets. • Optimize marketing campaigns based on data insights to increase ROI and decrease acquisition costs. • Implement A/B tests to improve marketing campaigns and conversion rates. • Stay updated with industry trends and emerging technologies to propose innovative growth strategies.

The future

Aug 2020 – Feb 2022

Lagos

Data Visualization Specialist

• Created visually appealing dashboards with Tableau and Power BI to drive data-driven decision-making and improve business outcomes. • Utilized SQL and data cleaning techniques to enhance data accuracy and efficiency for reliable analysis. • Employed Python and advanced Excel functions to streamline data processing and identify cross-selling opportunities, resulting in a 15% revenue increase. • Translated data analysis into actionable insights for revenue generation and customer acquisition, leading to a 12% increase in conversion rates and 7% reduction in marketing expenditure. • Developed visually compelling motion graphics and graphical treatments to enhance data communication and stakeholder engagement.

Forte Oil Plc

Nov 2012 – Jul 2019

Lagos

Sales Analyst Supervisor

• Prepared comprehensive reports on sales and marketing activities, providing valuable insights and performance metrics for strategic decision-making. • Proactively generated leads and expanded the customer base, driving sustainable revenue growth. • Monitored competitors' activities and market trends, leveraging competitive intelligence to formulate strategic plans. • Collected and analyzed customer feedback, generating actionable reports to enhance customer satisfaction and drive business growth. • Managed receivables and credit limits, implementing robust credit management strategies to ensure prompt payment from customers.

Education

FUNAAB

May 2006 – Aug 2011

Bachelor in Engineering , Mechanical Engineering

Tolulope Taiwo

Data Analyst

Skills

Languages