Tony Nguyen, Strategist, Brand & Product Communications

About

Seasoned marketer with over 9 years experience in startups, agencies, and freelance engagements. Projects have covered various industries and spanned US, European, and APAC markets with a through-line of optimizing communications, defining market opportunities, and raising awareness to drive consumer action and achieve business goals.

Experience

The Brown Cows

Aug 2017 – Present

Remote

Strategist, Brand Communications

Co-founded the Brown Cows, an agency specializing in brand strategy, content production, and consumer marketing. Developed user-focused communication strategies, produced and localized multichannel content, and measured success of integrated marketing campaigns for brand and product launches. Crafted playbooks and collateral with consistent messaging, value proposition, market positioning, user personas, use cases, and design assets to drive brand activation. The Brown Cows operates and has worked with clients across US, EMEA, and APAC markets. Highlight: executed Spotify Vietnam launch

Phibious

Dec 2015 – Aug 2017

Ho Chi Minh City

Senior Communications Specialist

Senior communications specialist leading client-facing pitches, design briefings, content planning, media relations, and budget allocation to build relationships in new business and grow existing accounts. Coordinated special projects, owning the creation of brand guidelines, communications plans, digital assets, and marketing collateral with attention to messaging, value proposition, and channel targeting. Main point of contact for IPPG (Imex Pan Pacific Group), the leading luxury retailer with 70% market share and boasting a portfolio exceeding 100 international labels, leading a successful redesign and employer branding multi-channel campaign.

RingMD

Sep 2014 – Dec 2015

Ho Chi Minh City, Vietnam

Product Marketing Manager

Product-focused marketer working cross-functionally with multicultural development and sales teams, gathering market data to inform product roadmaps, define GTM strategies, outline use cases and sales strategies (b2c and b2b), and establish product-market fit of cloud-based telemedicine software. Developed communications strategies, crafted sales decks and marketing collateral, and implemented multi-channel marketing plans to position telehealth product, generate leads, educate prospective users, and drive new business. Secured key partnerships which led to the first in-country pilot program and contributed to the successful launch of the remote health monitoring platform expanding network of care providers by 2000+ and improving access to healthcare in the region.

Kglobal

Jan 2013 – Sep 2014

Washington, DC

Account Associate, Strategic Communications

Communications specialist responsible for launch, management, and measurement of integrated campaigns combining branding, digital marketing, traditional media, and public affairs. Outlined compelling story angles and unified messaging for press materials and marketing collateral to drive awareness, promote initiatives, and increase market share for clients. Led the research associates internship program and brought in new agency business as a junior level employee.

Education

Clemson University

Sep 2008 – Dec 2012

Bachelors, Psychology, Communications

Tony Nguyen

Strategist, Brand & Product Communications

Skills

Languages