Umer Akram, E commerce Manager - Amazon FBA,PPC Expert - Amazon Strategy & Brand Manager

RDX Sports

Nov 2020 – Present

Islamabad

Amazon Marketplace Manager

Currently Working as an Amazon Manager for RDX SPORTS one of the top 10 selling brands on Amazon and my job responsibility includes ➢ Amazon Marketing PPC: Creating and optimizing PPC campaigns, maintaining profitable KPI's including ACOS, TACOS and ROAS. ➢ Sales Forecasting & Demand Planning: Monitoring past and present sales history across whole niche to plan for demand. New inventory limits have made inventory management integral to the long-term health of any Amazon account. ➢ Listing Optimization: Listing creation and management via keyword optimization informed by keyword research. ➢ Copy Writer: Listings must be optimized for people as well as algorithms. I create interesting and engaging copy which promotes the benefits of a product and aids conversions. ➢ Product & Category Research: Identifying new opportunities through niche research, keyword research and competitor insight. ➢ Review Generation: Implementing TOS compliant review strategies including insert cards, follow up messaging and third-party tools. ➢ Manufacture: Sourcing product development & manufacture. Arranging samples and third-party inspections. Managing positive, long-term supplier relationships. ➢ International Shipping: Overseeing international imports with working knowledge of FOB shipping procedures. ➢ Graphic Design: Making sure high quality product packaging. Ensuring packaging maintains brand cohesion across SKUs and tells consistent brand narrative. ➢ Brand Manager: Managing brand narrative and cohesion across listings, marketplaces and social media. ➢ General Administration: Ability to priorities and handle multiple projects and priorities simultaneously. ➢ Creating and filing purchase orders & product specifications. General bookkeeping

Umer Akram

E commerce Manager - Amazon FBA,PPC Expert - Amazon Strategy & Brand Manager

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