Usman Akram

About

An innovative marketing expert with proven ability in traditional, digital/ online, and strategic marketing initiatives. Implemented tactical solutions and increased corporate efficiency through an aggressive approach that resulted in client satisfaction. Strong knowledge in setting benchmarks and executing best practices.

Experience

Systems Limited

Jan 2020 – Present

Communication Manager

Coordinated with foreign offices. • Responsible for routine management of content uploads and availability and ensure smooth service delivery. • Analyze and review reports of content consumption concerning different Channels. • Report content marketing results to the Vice president and CEO. • Worked closely with Vice President to write and edit content for PowerPoint presentations like case studies, webinars, etc. • Provide detailed technical and creative edits. • Worked with proposal team to develop and streamline technical approach. • Edit work based on feedback provided by the senior team leader. • Worked with senior team lead to develop site content. • Follow procedures to ensure all content is published in a timely and compliant manner. • Prepared proposals against RFQs received from the Middle East, Germany, and Pakistan.

Abacus Consulting

Mar 2019 – Jan 2020

Communication Executive

Interflow Communications

Aug 2016 – Mar 2019

Copy and Strategy Executive

Developed concepts for seasonal campaigns. • Reviewed projects for final approval and release. • Trained and supervised Junior Writers. • Prepared, copy, taglines and content for print and electronic media. • Crafted creative copy for catalogs, circulars, and signage. • Managed all routine work and made amendments in response to the client's feedback. • Wrote and proofread brochures, newsletters, product releases, and other promotional and public relations materials in English and Urdu. • Crafted advertorials, news releases, and technical documents, ensuring strict adherence to grammatical rules and practical communication principles. Please see the list of clients below. • FFC(Fauji Fertilizers), Samsung, Nestle, Mitchells, Orient, Sabroso, Minha Cooking Oil, Khyber Bank, WAPDA, SNGPL, PCB, and Alpha schools. • Prepared tenders and handled the internal workload of Government clients. • Managed government tender business, preparation of bids, and tender participation process.

Education

The University if Lahore

Nov 2011 – Aug 2016

BS Honors in media and mass communication, Media and mass communication

Skills

Languages