Valorine Melani, Virtual Assistant / Business Development Specialist

About

I'm a sales expert with over 15 years of Business Development Experience. I have experience with various CRM tools, Virtual Collaboration Tools, video editing software: Davinci, blog writing, Canva, Social Media Management, and over 13 years of experience with FL Studio.

Experience

Sensational Power

Feb 2018 – Apr 2023

Calgary, AB

Business Development

Followed up with leads, build relationships and closed sales Performed the role of Virtual Assistant due to COVID-19 and the direction of the business being forced online Managed CRM tools and reported analytics to upper management Assisted with film/editing videos for marketing and promotional videos

Great Connections Inc.

May 2011 – Dec 2017

Calgary, AB

Sales Manager

Worked directly with the Business Owner and Vice-President to increase sales distribution, created a sales strategy, managed sales, and the marketing of Great Connections Increased the visibility & sales of solutions to new clients, donors & sponsors. Managed team to ensure sales goals were achieved and exceeded Studied sales results with sales forecast setting targets for the day, week, mos & year Listened to the needs & priorities of client business, and proposed customized solutions Sold best-selling books to corporations, and small to medium-sized businesses Conducted prospecting, negotiation, and the closing of sales Followed up on leads given by vice-president and conducted both warm calls and cold calls; resulting in closing sales and creating net new business

IBM

Mar 2006 – Apr 2011

Toronto, ON

Business Development

Conducted software sales to small and medium-sized businesses Specialized in client business-case development & solution discovery Sales Expert in CRM Solutions, ERP Solutions, Forecasting Tools, Demand Generation Automation, and Proprietary Software designed for diverse enterprises such as Advertising, Logistics, Healthcare, Transportation, Oil, and Gas, etc. Developed & nurtured business opportunities for IBM and its Business Partners through prospecting activities Timely follow-up and closing sales. Articulately communicated value propositions to executives Negotiated and won sales contracts with a focus on delivering value Won 85% of deals in competitive selling situations Proactively followed up with key decision-makers; resulting in sales won Communicated relevant research findings to executives on a prompt basis Built rapport with executives at prospective companies through discussion of market conditions, technological solutions, and their most important business matters Provided consultation to customers and prospective companies on the latest technology trends and recommended solutions to address key business issues Worked closely with the sales and marketing teams to create lead generation best practices and optimize client internal business processes Implemented an action plan, achieving the targeted forecast at 92% on average Attained business objectives with a focus on customer service & satisfaction

Education

University of Windsor

Jan 2001 – Jul 2005

Bachelor of Commerce, Business, Marketing, Computer Science

Valorine Melani

Virtual Assistant / Business Development Specialist

Skills

Languages