Valeria Falcón Esterás, Graphic Designer

The Marble & Tile Group

Sep 2019 – Dec 2024

Guaynabo, Puerto Rico

Visual Designer / Graphic Designer

Established consistent visual direction for designs and multimedia projects. Manage website design, content, and marketing, branding and logo design. Provided additional information to support production of designs. Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales. Consulted with clients to understand project limitations nd constraints. Photography and Video editing to products Designed visual images fit for brief, going above and beyond client expectations. Worked within parameters of brand guidelines to achieve desired style.

Tallos Designs Inc.

Apr 2019 – Dec 2024

Carolina, Puerto Rico

Social Media Manager / Graphic Design

Produced high-quality social content, ensuring alignment with brand voice and messaging. Researched current social media trends and audience preferences for maximum post performance. Communicated with followers, responding to comments and queries timely in products. Collaborated with design studio and external agencies to create assets for paid and organic posts. Manage and create design page to E Commerce www.sendagiftpr.com.

Arteaga & Arteaga

May 2017 – Oct 2017

Rio Piedras, Puerto Rico

Graphic design

Established consistent visual direction for design and multimedia projects. Prepared and shared design drafts, sketches and layouts to communicate initial progress. Provided technical photography Information to non-technical audiences through photography demonstrations. Maximized customer engagement and satisfaction by delivering excellent customer service. Produced content for websites and social media to enhance brand visibility.

Valeria Falcón Esterás

Graphic Designer

Skills

Languages