Victoria Rojas, Digital Marketing Specialist

About

Visual Communication degree and a Master in Marketing and sales. International experience working with both multinational companies like Nike and small businesses. Passionate about digital marketing, branding, and business growth.

Experience

Modacc

Aug 2020 – Nov 2020

Barcelona

Marketing and communications

Digital Marketing Specialist 080 Barcelona Showroom Digital Edition - Planning and implementation of communication plans - The attraction of new international markets - Email marketing - Management and creation of a database - Content for social networks and own platform

Cronos Group

Jul 2017 – Jun 2018

Barcelona

Social Media Marketing

Social media marketing and mobile marketing. -Strategy, implementation and follow up of marketing campaigns - CRM - Implementation of eMail marketing campaigns - Social Media copy and publications - Keyword research to improve digital visibility - Content calendars - Weekly reports to the head of marketing - Blogs and creation of content for different channels using SEO - Google Analytics to obtain insights to improve campaigns - Mobile marketing research for new campaigns and customer insights - Participation in the Mobile World Congress 2018 Tools: · Wordpress · Photoshop · Hootsuite · Best Time · Monday · Google Analytics

Nike

Jul 2016 – Dec 2016

Bogotá, Colombia

Retail Brand Presentation

Retail Brand Presentation: - Coordination, production, and monitoring of campaigns in stores according to international parameters and to the need of the consumer - Planning and adaptation of strategies according to season - Projects coordination and management from start to finish - Internal communication and coordination of personnel at the national level - Design and creation of spaces in stores and window dressing to potentiate visual communication - Production of graphic elements for stores nationwide - Create internal actions to improve the positioning among competitors - Consumer journey Tools: · Photoshop · Illustrator · Excell

Nike

Feb 2014 – Oct 2015

Bogotá, Colombia

Marketing Coordinator

Marketing Coordinator Running, Futbol & Sportswear - Strategy and implementation of marketing campaigns - Brand management in digital and printed media - Coordination of events to promote products or activities related to the brand - Communication with national and international influencers - Direction of photography and video for advertising purposes - Delegation of specific tasks to staff - Weekly, monthly and quarterly reports - Address to work with different BTL agencies - Constant communication with Nike HQ Tools: · Excel · Powerpoint · Photoshop · Illustrator

Lyric Culture

Aug 2011 – Sep 2012

Los Angeles, California

Director´s Assistant

Director's assistant - Assist in design and production (casual wear) with the design team - Coordination of red carpet and charity events - Content for social networks and website updates - Creation and production of catalogs - Coordination and styling for photography - Communication with customers and suppliers in different parts of United States Tools: · Photoshop · Illustrator · Excel · Powerpoint

Education

AIP Barcelona

Mar 2018 – Jun 2019

Master´s , Digital Marketing

EAE Business School

Sep 2015 – Jun 2016

Master , Marketing and Sales

University of Nebraska at Kearney

Aug 2004 – May 2010

Bachelor´s degree , Visual Communiation - Art

Victoria Rojas

Digital Marketing Specialist

Skills

Languages