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Virlici Thomas

Brand Manager

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Intro
Baia Mare, Romania
Graphic Designer at Self-Employed
Joined April 24, 2025

Skills

Languages

English
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Fluent
Romanian
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Native or Bilingual
About
Dynamic and results-driven Store Manager and Freelance Graphic Designer with over 4 years of retail experience and 5 years in creative design. Proven ability to lead high-performing teams, execute impactful training programs, and exceed sales goals. Skilled in Adobe Photoshop and Illustrator, with a strong portfolio of freelance work spanning branding, digital design, and promotional materials. Adept at boosting revenue, enhancing brand identity, and streamlining operations.
Experience
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Self-Employed
Jan 2019 – Present
Graphic Designer
Created brand identities, promotional content, and marketing materials for clients across multiple industries. Specialized in Adobe Photoshop and Illustrator. Collaborated with clients to develop visuals that align with brand values and campaign goals. Managed all project phases from concept to final delivery, ensuring client satisfaction.
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SportVision
Nov 2024 – Jan 2025
Store Manager
Achieved a 25% increase in quarterly sales through targeted promotions and improved inventory management. Analyzed KPIs and implemented strategies to increase conversion rates. Motivated and led a team to uphold operational standards and deliver exceptional service. Maintained compliance with all company procedures and inventory levels.
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Sinsay, LPP Fashion Group
Jan 2024 – Nov 2024
Assistant Manager
Delivered a 15% sales boost by aligning team efforts with KPI targets and customer experience enhancements. Conducted employee evaluations and implemented development plans. Designed team schedules and delegated tasks to optimize store operations. Initiated strategic meetings to address goals and improve business performance.
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Sinsay, LPP Fashion Group
Jan 2023 – Nov 2024
Trainer Onboarding Good To Si You
Conducted over 50 national workshops for onboarding new store teams. Improved employee competency by 30% in the first month of store openings. Utilized multimedia tools (PowerPoint, video conferencing) for engaging training. Provided mentorship and maintained quality training delivery across regions.
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Sinsay, LPP Fashion Group
Jul 2022 – Jan 2024
Senior Sales Assistant
Increased monthly sales by 30% through upselling techniques and visual merchandising. Monitored competitor activity and helped implement strategic responses. Supported onboarding and training of new sales assistants.
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Sinsay, LPP Fashion Group
Oct 2021 – Jul 2022
Sales Assistant
Provided outstanding customer service and supported daily store operations. Processed transactions efficiently and maintained clean, organized displays.