Waleska Jungmann, Senior Operations Manager for Marketing BPO, Experienced in PPC and Programmatic Advertising Campaigns

About

Proven leadership skills and experience in the management of multi-disciplinary marketing teams. Currently managing a team of 66 representatives, a growth of almost 5x since taking on the role. Focusing on conveying the client’s expectations and translating that into workflow development strategies and coaching towards a common goal. IAOP Associate Certified Outsourcing Professional Proficient in Excel, specializing in the management of large data pools and their organization and interpretation. The ability to develop resources to grow and thrive in their career paths. Certified trilingual (English: Cambridge University Press and Assessment, C2 Proficiency. German: Zentralstelle für das Auslandsschulwesen Deutsche Sprachdiplom, Stufe 2. Spanish: Native). Experience in English – Spanish translations in technical language, including, but not limited to engineering, medical, financial, and legal documents. Ability to create, document, and implement processes that drive towards performance excellence, while minimizing errors and reducing delivery times focused on customer service and client relations. Additional 7 years of firsthand experience in SEM, Social Media Marketing, and Programmatic Advertising for local and international high-profile clients (Fortune 500) Development of Budget reports for online campaigns, and strategies to generate high impact at low cost through Google DV360, Google AdWords, Bing Ads, and The Trade Desk.

Experience

SEBPO

Apr 2019 – Present

El Salvador

Senior Operations Manager

Coordination of logistics and operational aspects, as well as client’s point of contact of BPO for five clients in the US advertising industry, comprising creative logistics, lead generation, media planning, programmatic advertising, and retailer media. Training and development of personnel to prepare them for professional growth within the company, as well as their current daily responsibilities. Creation and implementation of a Leadership Development Program, including technical and soft skills, as well as training in administrative tasks for employees to prepare for growth within the company. Successful implementation, onboarding, and management of the two largest clients in the El Salvador office. Key role in the creation and implementation of the New Hire Training department.

AKQA

Mar 2013 – Apr 2019

El Salvador

Campaign Manager

Specialization in the Creation and Optimization of Social Media Programmatic Advertising Campaigns, for direct response and brand awareness campaigns for multiple worldwide companies, on Facebook, Twitter, Snapchat, and LinkedIn  Creation of digital advertising video and search campaigns in DV360 and The Trade Desk  Creation and design of audience segments in platforms, such as BlueKai and AddThis, among others, crafted towards the client’s needs.  Management of digital advertising campaigns through Search Engine Marketing, including complete design of campaign structure.  Optimization of campaigns towards the improvement of performance and compliance of metrics, goals, and budgets in Google AdWords and Bing Ads.  Creation and analysis of Budget reports for campaigns in Google Search, Bing Ads, and Facebook.  Clients include The Clorox Company, Uber, VSCO, Cliff Bar, and Autodesk. The Clorox Company (Burt’s Bees, Clorox Home Care, Kingsford, Hidden Valley Ranch, Glad), Wynn Hotels, Balsam Hill. 

SYKES Enterprises

Apr 2006 – Dec 2009

El Salvador

Product Knowledge Information Manager

Direct contact with B2B Clients regarding new processes and products and creation and distribution of work guides and product updates to customer service representatives for their implementation.  Analysis of customer satisfaction surveys and creation of projects towards performance improvement at the account level and staff level.  Administration of special projects, creation of work schedules and training programs.  Training for New Hires and experienced agents, related to products, procedures, customer service skills, among others.

Education

Universidad Dr. José Matías Delgado

Jul 2005 – May 2012

Bachelor’s Degree in Marketing, Specialized in Foreign Trade, Marketing

Waleska Jungmann

Senior Operations Manager for Marketing BPO, Experienced in PPC and Programmatic Advertising Campaigns

Skills

Languages