Yit Shin Foo, B2B and B2C Copywriter & Internet Researcher

About

Are you looking for an experienced, versatile copywriter who delivers copy that resonates with your brand and audience in Asia? When we work together, you’ll be getting someone who: - Provides strategic and creative insights to deliver copy that converts - Conducts in-depth research to uncover the best angle and information - Works seamlessly as part of your team - Delivers copy based on agreed deadlines Experience: food industry, lifestyle, and luxury brand marketing Copy specialty: corporate brochures, social media posts, press releases, video scripts, email marketing, online advertising, point-of-sale collateral.

Experience

DPO International Sdn Bhd

Feb 2021 – Sep 2021

Kuala Lumpur

Senior Copywriter

- Created and pitched on a monthly basis to Creative Director new ideas for videos and content - Performed research, creative copywriting, and copyediting for all corporate communications and marketing collaterals (social media posting, brochures) - Provided voiceovers for videos. - Vetted stats and facts for videos via online research and consultation with the science & regulatory department - Directed non-screen-ready individuals on how to professionally address the camera - Supervised production crew on site

Royal Selangor International Sdn Bhd

Mar 2014 – Nov 2020

Kuala Lumpur

Senior Communications Executive

Created and maintained a unified brand voice across all offline and online marketing channels. Researched and collated materials from different departments to write and edit online and offline marketing collaterals. Details are listed below: i) Online Advertising, Website, E-Mail Marketing Copywriting & Editing - Google responsive ads, web push notifications, website banners and new product landing pages - Electronic direct mail and event e-invites ii) Social Media Responsibilities - Created and implemented social media posting schedules - Generated and edited daily content (text, images or video) that builds meaningful connections and encourages followers to take action iii) Offline Copywriting & Editing Responsibilities - Worked with the corporate graphics team to develop print materials and signage - Wrote and edited press releases - Wrote speeches, emcee scripts and banners - Wrote board minutes Key Achievement - Wrote the Star Wars press release that achieved a 20% increase in Royal Selangor’s PR value in second quarter of 2016 Media and Publishing Duties Responsibilities: - Liaised with the external PR agency to disseminate press releases to publications - Monitored, collated and disseminated news relevant to Royal Selangor and sister brands to top management and relevant departments - Coordinated publications of product collaterals e.g. A6 POS and trade catalogues with graphics and procurement department - Media registration during events - Event emcee - Coordinated production of company calendars - Coordinated photo shoots

MIR Communications Sdn Bhd

Nov 2000 – Nov 2013

Kuala Lumpur

Web Content Executive

(i) Wrote, Edited and Managed Content Writers Responsibilities: - Edited content for government-linked companies (GLCs) and corporations - Suggested improvements to project managers and clients to ensure content was in line with corporate branding - Managed and mentored junior content writers Key Achievements: - Wrote and edited web write-ups for clients (Syarikat Prasarana Negara Berhad, MARDEC Berhad, Department of Irrigation and Drainage Malaysia, Bernard Chandran Sdn Bhd) - Updated press and product releases for Canon Marketing (Malaysia) real-time - Updated newsletters and ‘The Address’ magazine for Tropicana Corporation Berhad and Tropicana Golf & Country Resort on tight deadlines (ii) Website Management Responsibilities: - Led design & technical teams together with designated project managers - Participated in client consultation and technical advisory on feasibility of website enhancements Key Achievements: - Major contributor to company’s earnings through web development and maintenance for corporations (Canon Marketing (Malaysia) and Westports Holdings Berhad) and small medium enterprises (SMEs) (Putra World Trade Centre and Nichii Fashion City) - Implemented property search function and marketing database for corporations (Tropicana Corporation Berhad) (iii) Visual Design Responsibilities: - Designed electronic media such as microsites and graphic banners (iv) Social Media Responsibilities: - Created and maintained social media accounts - Educated clients on social media usage

Education

Lincoln University, New Zealand

Jul 1997 – Aug 2003

Bachelor of Commerce (B.Com.), Commerce and Management

Informatics College

Jul 2001 – Jul 2002

Diploma in Information Technology, Information Technology

Yit Shin Foo

B2B and B2C Copywriter & Internet Researcher

Skills

Languages