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Yogesh Pandey

Digital Marketer & Data Analyst Expert

A dynamic and highly motivated individual with more than 14 years of experience in Digital Advertising, Marketing & Data analysis. Proven track record of driving 55% of web-traffic through digital marketing campaigns. Extensive digital industry knowledge leveraged to successfully run SEO/SEM and content campaigns. Contributed to customer gain and gave the employer an unbeatable competitive advantage. I build successful online strategies that increase brand awareness, promote customer engagement, and ultimately drive web traffic and conversions. With a degree in Marketing and strong business acumen, I bring a customer-focused approach to online and social marketing. Thanks & Regards Yogesh Pandey
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Coditation Systems Pvt Ltd
May 2018 – Present
Sr. Director Marketing
Director of Marketing for TapClicks & Raven Tools, a TapClicks subsidiary (both projects are outsourced). Reporting to VP Marketing. Also positioned as Site Head to manage cross-functional teams which include Customer Experience, Marketing & professional services. Involved in Groth Marketing strategies e.g Influencer marketing, product and content marketing, SEO/SEM and social, partner marketing, sales enablement, competitive intelligence, CRM, and MarTec automation and marketing reporting.
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Mobikon Asia Pvt Ltd
Jun 2014 – May 2018
Senior Manager (CRM / Brand Strategy)
1. Responsible for conceptualizing and execution of communication and marketing campaigns 2. Customer Relationship Management for the associated brands using the platform’s technology to sync the client’s requirement 3. Worked on the data generated by the platform and presented reports to leading hospitality brands 4. Conducted competitor analysis to help clients with a better understanding of market place 5. Managing the APAC team for CRM/Social Execution & timely client deliverables
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Mak Media & Creations Pvt Ltd
Nov 2008 – Sep 2011
SEO/SEM Manager Digital Media
Involved in Developing Digital Media Plan for Mercedes India, Renfro India, Hanes & Toolbox Studio. 1. Interact with various digital media to gather information related to the digital marketing plan 2. Manage banner/video/text advertisements on DFP & Google AdWords, Google, Yahoo, Bing, Facebook & LinkedIn 3. Conversion tracking 4. Interact with the Creative & Design team 5. Create a business strategy based on KPIs (Key Performance Indicators), CPA (Cost-per-Action), and CPL (Cost-per-Lead)