Dedicated Social media professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in evaluating needs and implementing strategies that increase revenue and brand growth. A firm believer in driving content that puts customers first, experienced in community management, content creation and design, paid campaigns, and lead generation as well as driving sales on social media platforms.
Experience
Airlift Technologies
Feb 2022 – May 2022
Pretoria
Marketing Assistant
Managed daily posts through social media channels (Facebook, Twitter Instagram, and LinkedIn) totaling between 3 – 5 posts per day.
Conducted competitive research on platform determination, messaging, and audience identification
Planned, constructed, and published new content (including original text, images, and video) which improved engagements and followers by 60% on organic content
Ran a successful ad campaign on Facebook to drive traffic to the website, which resulted in 150% sign-ups
Compiled and delivered final campaign analytics through the creation of social KPI reports using industry-leading tools for live monitoring analysis.
Developed and applied strategic and tactical digital marketing plans with a focus on driving acquisition and conversion.
Improved the company’s brand engagements and following by 200% through a brand awareness ad campaign
