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Youmna Ellaithy

Freelance Digital Marketer & Media Buyer

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Intro
Egypt
Digital Marketer & Media Buyer at Freelance
Studied at University of California in Los Angeles (UCLA)
Studied Advertising & PR at Modern Sciences and Arts University
Joined July 10, 2021

Skills

Languages

English
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Fluent
Arabic
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Native or Bilingual
About
A passionate MBA graduate with honors, freelance digital marketer and media buyer, with more than 6 years of experience in marketing, certified from reputable platforms such as Google, LinkedIn and The Canadian Chamber of Commerce in Egypt. I have extensive experience in the commercial utilisation of multiple social media channels including but not limited to Facebook and Instagram. I’m also Proficient in media buying, content, social media and inbound marketing strategies.
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Experience
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Freelance
Apr 2020 – Present
Digital Marketer & Media Buyer
Facebook Ads | Instagram Ads | Google Ads | Youtube Ads | LinkedIn & Twitter Ads | SEO | Google Analytics | Media Planning & Strategy | Content Creation | Campaign Analysis | Email Marketing | SEM
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Cleo Pharmaceuticals
Feb 2020 – Apr 2021
Marketing Manager
In charge of all communications with agencies that handle the brand's social media presence as well as collaborations with influencers. In charge of all marketing aspects related to the brand’s presence in local pharmacies and online. Planning and running Facebook & Instagram Ads. Running Google & YouTube Ads. Analyzing all campaigns. SEO Media Planning & Strategy Efficiently allocating budgets for all campaigns. Conducting all paid media reports and analytics.
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Increase (Cafe Supreme & Sushi Bay)
Jul 2017 – Aug 2019
Marketing Manager
Planned and created effective marketing calendars for both Cafe Supreme and Sushi Bay. In charge of all of the following aspects: Responsible for menu creation & designs. Planned and executed all events. Overlooked food styling and professional photography and videography shoots. Oversaw all marketing material and ensured brand guidelines are followed. Handled and negotiated deals with potential franchisees. Planning & running Facebook, Instagram, Google & Youtube Ads. Analyzing & reporting all digital campaigns. SEO Media Planning & Strategy
Education
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University of California in Los Angeles (UCLA)
Jan 2013 – Oct 2014
Design Communication Arts
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Modern Sciences and Arts University
Jan 2005 – Jan 2009
Bachelor's Degree in Mass Communication, Advertising & PR
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