Zai Hassan, REGIONAL BUSINESS DEVELOPMENT | MARKETING & BRANDING | 18+ years’ senior leadership experience in deliver remarkable sales and business grow

About

► Competencies - Experienced in directing full spectrum regional business development, sales and marketing operations towards achieving sustainable revenue and market share growth. - Well versed in the areas of strategic planning, branding and marketing, budgeting and forecasting, project management, hiring and training, inventory management along customer service excellence. - Adept in rolling out multi-platform digital marketing and e-commerce campaigns to expand the client database and conversions. ► Characteristics - Exceptional leadership qualities in recruiting, developing and grooming teams towards delivering breakthroughs while constantly seeking ways to improve team morale and unity. - Possess outstanding relationship building and management acumen in maximizing opportunities and strengthening client retention. - Able to perform in a fast-paced environment and fully committed to embracing new challenges. SPECIALTY: Business Development | Digital Marketing | Branding Campaigns | Project Management | Strategic Planning | Team Management | Hiring & Training | Coaching & Mentoring | Inventory Management | Customer Service Excellence | Budgeting & Forecasting | E-Commerce | Government Engagement | Client Relationship Management

Experience

Yamaha Music Malaysia S/B

Mar 2009 – Nov 2021

Malaysia

Manager- Business Development, Creative Communication and Digital Marketing, Public School Music Development.

• Spearhead the team in executing full-spectrum business development, creative communication and digital marketing functions towards delivering set revenue and growth targets. • Lead the identification and development of new business opportunities including planning and execution of growth action plans as well as performance review and reporting. • Establish and expand the customer database while continuously improving and strengthening the business relationship. • Drive the planning and implementation of digital marketing initiatives to boost brand awareness, online presence, inbound traffic, customer engagement as well as sales conversions. • Work across other divisions for their Sales & Marketing activities in enhancement, designing & execution of their campaign. • Design and produce an array of marketing collaterals and online content in line with the corporate identity and brand image. • Oversee website management, customer enquiries management, social media platform management, e-commerce platform management as well as a customer database. • Conceive and implement strategies to promote music literacy and music popularization in schools. • Strengthen relationships with officers from the Ministry of Education and State Education Department for the development of music syllabus in the National Education Blueprint. • Carry out frequent school visits in engaging with school principals and teachers to drive brand awareness while monitoring the status of all loan equipment and progress of music students in respective schools.

ZAAS Hyper Healthy Sdn Bhd

Jan 2018 – Feb 2019

Malaysia

Business Consultant

• Rendered wide spectrum business consultancy encompassing business strategic planning, operations management along with regulatory compliance towards enhancing shareholders’ values. • Reviewed financial and non-financial reports in delivering sound investment decisions. • Developed and strengthened trust and relationships with key partners. • Coached and motivated the team towards delivering top notch performances. • Constantly kept abreast with the latest market and industry developments.

Cotton On Group

Mar 2014 – Dec 2017

Malaysia

Regional Manager

• Oversaw strategic planning, store execution as well as performance management of all 14 stores across Malaysia towards delivering set sales and KPI targets. • Drove staff planning, wages and expenditure control, visual merchandising and store presentation, talent recruitment and retention along with inventory management. • Monitored and ensured strict compliance with all loss prevention directives and policies at all times. • Led in-depth market analysis while collaborating with the Brand Manager to continuous grow and expand the business within the region.

International Food Corporation

Mar 2012 – Nov 2014

Papua New Guinea

Assistant Sales & Marketing Manager (Contract)

• Spearheaded the development and implementation of sales and marketing strategies including monitoring the sales performance of 53 major distributors across the region. • Oversaw pricing strategies, organizational change and restructuring, staff recruitment and training, branding and marketing as well as advertising and promotion. • Launched the Besta Best Deal program in supporting distributors to sell the products in a more effective and efficient manner. • Contributed to the annual CSR activities including Besta Best Student and Besta FA Cup programs.

Adidas (M) Sdn Bhd

May 2006 – Feb 2012

Malaysia

Retail Operations, Assistant Manager

• Promoted to lead end-to-end retail operations covering sales and business development strategies implementation, budgeting and financial management, processes and procedures formulation, talent management and development along with advertising and promotion. • Successfully delivered sales of RM37million in 2011 and RM28million in 2010 and won the 2010 Adidas Global Retail Operations Manager competition while reducing stock losses to below 3%. • Achieved 110% monthly and quarterly targets in 2008, 2007 and 2006 as well as reduced stock losses in Jaya FO by 96% in 2007. • Seconded to improve the store operations and sales processes in Adidas Philippines as well as led the Malaysian Retail Team in winning the Adidas Ambassador Clube Program in 2008. • Managed the store operations encompassing staff training and supervisory, sales forecasting, budgeting and planning, process and procedures formulation as well as advertising and promotion for two craft shops towards delivering set financial performance • Successfully led the planning and execution of 3 different events monthly in generating revenue of over RM35,000 per event. • Oversaw the store inventory and improved the on time delivery of suppliers from India, Indonesia, Thailand, Vietnam and the Philippines.

Education

Open University Malaysia

Dec 2017 – Present

BA (Hons) Degree in Communication, Marketing & Communication

University of Malaya

– Jan 2012

Diploma in Executive Industry Business Management, Industrial Business Management

Adidas Retail University

– Jan 2010

Degree in Retail Management, Retail

Zai Hassan

REGIONAL BUSINESS DEVELOPMENT | MARKETING & BRANDING | 18+ years’ senior leadership experience in deliver remarkable sales and business grow

Skills

Languages