Full Time
Makati City, Philippines
7 months ago
We are looking for a PPC Lead, specializing in running and optimizing user acquisition campaigns for social/casual games on mobile and desktop. As part of the Performance Marketing team, you will be responsible for driving new player acquisition across our apps. The role entails creating, managing, and optimizing UA PPC campaigns on search engines (Google, Bing.) Display networks, and social media (Facebook, TikTok, Pinterest, Twitter) as well as influencers, etc. What we need: ✅ Working in the Philippines, Makati City ✅ IT Company (Game/Blockchain/Exchange Project) Responsibilities:  Achieve and exceed monthly/quarterly performance goals: FTIs, CPI, eCPI, ROAS and additional value metrics  Setup all advertising accounts and launch new player acquisition efforts in predefined markets  Plan, Manage and monitor the marketing spend utilization, to be effectively run between various sources according to performance and scale potential.  Familiarity with setting up PPC testing to build up scale, including campaigns and ads A/B testing  Create PPC campaigns across various platforms and networks, working with internal stakeholders and team members such as content, creative and BI.  Analyze performance according to internal KPIs and provide reports on performance metrics  Conversion uplifts through user journey, creative and copy analysis and optimizations  Take part in ASO / SEO efforts though keyword analysis and competitor analysis Qualifications:  5+ years of hands-on experience in gaming PPC, preferably social gaming  Desktop and web advertising experience  SEO / ASO for the main app stores as well as Google Analytics, and Keyword research familiarity  Strong analytical skills, Excel proficiency and report building  Working knowledge of HTML, JavaScript, tracking technics and tag management -An advantage  BA in Economics/Business Management/Statistics/ Digital studies certificate  Fluent written and spoken English a must, additional languages - An advantage  Highly independent, fast learner, efficient and organized, proactive approach  Excellent people & communication skills  Results oriented, ability to constantly meet & beat goals 📌 Salary : Open for Discussion / Negotiable 📌 Other details to be discuss during the interview Interested applicant may send their CV/Resume to 📩 Message me on Telegram for more info: 📲 @hrj_000